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Posts Tagged ‘Edelman Digital’

Ad Age Reporter Cotton Delo Joins DKC PR

Cotton-DeloIn another example of the not-quite-new firms hiring journalists trend, Ad Age San Francisco bureau chief Cotton Delo has joined DKC Public Relations.

Delo–who specialized in social and digital during her nearly three years with Ad Age–will help further expand the firm’s Bay Area operations, which began just three months ago with the hiring of SVP Michelle Cox.

Delo will be Account Supervisor handling campaign initiatives for DKC clients based in and around San Francisco (a roster that includes names like LinkedIn, Airbnb, Yahoo and Sega).

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call Redux: Edelman Digital and Lambert, Edwards & Associates

4762458_300Add Edelman Digital to the list of firms making big changes this week. David Armano, formerly managing director of ED Chicago, will assume the newly created position global strategy director of key accounts and report to Cricket Wardein, head of U.S. digital practice, while southwest digital lead Brian Mays will succeed him as MD reporting to Rick Murray, GM of the larger Edelman Chicago operation.

Armano, who joined the agency in 2009, has become quite the presence as a quotable expert on all things digital, and he’ll provide “senior-level guidance” to CMOs, digital marketers and social media teams on the client side.

Mays, who has nearly two decades of experience and specializes in helping brands lead online conversations, will replace Armano in overseeing 75 employees in Chicago.

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Changes abound at Lambert, Edwards & Associates as well; the firm added three new members to its RIPPLE+AFFECT digital team in Grand Rapids, Michigan.

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New Edelman Advisor: ‘PR Needs to Grow Up’

edelmanBack in March, Edelman advisor Steve Rubel told us that upcoming PR professionals need to “look at the bigger picture” and “orient [themselves] toward both creating and distributing content”. The firm’s newest tech advisor Burghardt Tenderich recently gave The Holmes Report a more direct version of that statement:

“PR needs to grow up and become real content creators.”

Edelman picked Tenderichwho is an Associate Professor/Associate Director of the Strategic Communication and Public Relations Center at USC Annenberg, to advise clients tech clients; his specialty will be “transmedia storytelling” campaigns like this one which include both paid and earned media across platforms.

The quote may seem obvious now, but remember that Edelman was a little late to the paid content game. The firm’s sponsored content partnership with Reuters on Twitter had a bit of a rocky reception, but we’ll be watching to see exactly how they put Tenderich and Rubel’s statements into action.

*Photo via Edelman Digital

Roll Call: Edelman, M&C Saatchi PR, and More

Edelman has announced that Adam Hirsch will join Edelman Digital as senior vice president of Emerging Media and Technology, effective August 6th. In the newly created position, Hirsch will help operationalize new partnership opportunities, platforms and technologies on behalf of Edelman Digital’s clients throughout the world. He will report to Kevin King, global practice chair, Digital. (Release)

Supporting the agency’s growth in New York, M&C Saatchi PR announces the addition of Beth Garcia to the team. Garcia joins as Vice President and will direct several of the agency’s key accounts while generating new business opportunities and managing office operations.  She joins M&C Saatchi from Goodman Media, where she spent seven years working on a variety of accounts in the areas of media, entertainment and healthcare, and on campaigns such as the redesign of The Wall Street Journal and the launch of “Harry Potter and The Half-Blood Prince”. (Release)

Dereck Andrade has been named vice president of sales and marketing communications at WeHo. He had been business editor at Pasadena Star-News. (FishbowlLA)

Mike Harris has been named president at DDB West. He had been director of strategy at TBWA\Chiat\Day San Francisco. (AgencySpy)

7 Digital Trends Worth Your Attention

The 2011 social media trends watch continued as Steve Rubel, SVP and director of insights at Edelman Digital, highlighted predictions and recommendations for this year while speaking at the BRITE ’11 conference hosted by Columbia Business School’s Center on Global Brand Leadership in New York on Wednesday. Brite is a global conference series focused on topics like culture and technology.

Click through for seven key trends that should be on your radar.

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Mashable Peeks Into Steve Rubel’s Workspace

Rubels cubicle.jpg

If you’re curious about what Edelman Digital SVP Steve Rubel has in his office click here. Mashable entered his inner sanctum armed with a camera and what did they find? An old magazine, a puppet from Indonesia and touch screens galore.