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Posts Tagged ‘Edelman’

The (Other) Real Top 14 PR Twits to Follow in 2014

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They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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The 10 Biggest PR Winners of 2013

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Toast of the town

Yesterday we gave your our list of 2013′s biggest losers, so now it’s time to go positive (in keeping with #4 on this list) with the biggest winners of the past twelve months.

Through some combination of skill, good fortune and great public relations, these ten had a pretty good 2013.

Here’s to the promise of a new year; be sure to let us know who we left out.

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The Real Top 14 PR Twits to Follow in 2014

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Represent, “Real” PR Tweeps! 

We at PRNewser know that speaking out against clients (in the open) may be taboo. But for sake of discussion, let’s pretend it’s okay to be honest, mmmmkay?

How many times have you worked tirelessly for what seems like a millennium for a great trade story?

You earned a monstrous 90 percent share-of-voice with a sweet representation on social media to the tune of hundreds of shares, and even got noticed by other media types (local and industry). You draw up that report and hit enter with some righteous satisfaction (and possibly, a sister neck roll). And then, the client replies with … wait for it and repeat after me … “That’s all?” 

Yes you ungrateful so-and-so , metrics matter, but they have evolved. That’s how we feel about some of the “top minds” in this space making a list of “Who’s Who?” Metrics are important, as is attitude, content, engagement and relevance. That’s why this list—our list—matters. Here are our Top 14 PR Twits to Follow in 2014. 

*Snap Applause*

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How Does Content Marketing Relate to PR, Again?

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Tired of this question already? Get used to it—sponsored content and brand journalism and content marketing are here to stay (not that they’re really anything new).

Thanks to The Guardian‘s latest conversation (sponsored by Outbrain) on the relationship between PR and whatever you want to call that other thing, we have some helpful quotes!

From Justin Pearse, head of marketing at Bite:

“Using great content to tell brand stories has always been with us…The problem [with new content distribution channels] though is it’s these technologies that have also led to a flood of content pollution online, as brands create content for algorithms, not people.”

From Jeff Pyat, head of global PR at Outbrain:

“PR firms need to have a strong understanding of all the distribution channels available to them…If PR owns the content, the industry will be well positioned for the future.”

From Jo Sheldon, executive director at Edelman:

“It has to be signposted so that consumers know who’s funding it and can make their own judgements. If it’s great content, relevant and in the right place they’ll enjoy it—paid or earned.”

Does that clear things up?

Roll Call: Edelman, FleishmanHillard, Zocalo Group and More

Edelman has named Gail Becker president of strategic partnerships and global integration, effective immediately. In the newly created position, Becker, currently chair of Canada, Latin America and U.S. Western Region, will identify and advance strategic alliances and partnerships globally and oversee the execution and integration of those business relationships across the network. She will also have executive oversight of MATTER, the sports, entertainment and experiential marketing arm of DJE Holdings. Becker will report to Richard Edelman, president and CEO of Edelman, and continue to be based in Los Angeles. Alan VanderMolen, vice chairman DJE Holdings, will now oversee Canada and Latin America. He will report to Matthew Harrington, global chief operating officer in this role and continue to report to Edelman in his role as vice chairman. VanderMolen, in addition to his new role, will continue to oversee Edelman’s eight global practices—Consumer Marketing, Digital, Health, Corporate, Public Affairs, Technology, Business + Social Purpose and Crisis and Risk, Edelman’s intellectual property such as the Trust Barometer as well as Edelman’s sister agency Zeno. (Release)

FleishmanHillard International Communications announced the appointment of Kirsten Whipple as health and wellness practice leader in its Chicago office. Kirsten joined FleishmanHillard in February 2011 as a senior vice president and the group has tripled in size during her tenure. She currently leads a client portfolio that includes Abbott, AbbVie, Beech-Nut and Retale, with programs ranging from brand reputation and scientific communications to consumer PR programs and issues management. The clients are served by an integrated team that includes former journalists, registered dietitians, scientists and social media experts. (Release) Read more

Roll Call: Edelman, Ogilvy, King + Company and More

Edelman announced the appointment of Glenn Engler as global chief of staff and director of corporate strategy. Engler will serve as chief of staff to president and CEO Richard Edelman, and assume the newly created role of director of corporate strategy, in which he will manage advancement of the firm’s strategic planning process. Engler also will work closely with Edelman’s 10-member executive committee to forge new working relationships and synergies across the organization. He will report to Richard Edelman and work closely with Matthew Harrington, global chief operating officer, and Victor Malanga, worldwide chief financial officer. Engler most recently served as CEO of Digital Influence Group, which he helped turn into one of the largest stand-alone social media creative agencies in the U.S. through its work with brands including IBM, GE, AT&T, Glidden Paints and Reebok. Prior to that, he was president of Digitas’ Boston operation, where he oversaw 900 people across the Boston, Detroit, and Atlanta offices. During his ten years at the digital agency, he served as senior advisor to C-level executives for brands such as General Motors, AFLAC, Home Depot, OnStar and Goodyear. (Release)

Also at Edelman, Jeremy Tunis will join its Los Angeles Public Affairs practice as vice president, effective immediately. Tunis brings more than 12 years of experience spanning public policy advocacy, law, political campaigns, strategic planning and corporate relations. He will report to Sara Jones, managing director for the Western Region’s Public Affairs and Crisis & Risk Management practices. Tunis was previously director of Practice Integration, Client Engagement & Public Affairs at Burson-Marsteller, where he was responsible for formulating business development strategy and oversaw client service teams across a number of sectors including travel/leisure, technology, energy, consumer products and non-profits. His team’s pro bono work with the United States Holocaust Memorial Museum garnered the 2012 Gold Sabre Award for Educational & Cultural Institutions. He also specializes in planning and executing successful thought leadership and stakeholder programs with policy, civic and business organizations. Earlier at Burson, he served as chief of staff to the former Worldwide President and CEO. (Release)

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Butterball #TurkeyTalk: Yes, We Hired Dudes and No, Our Turkeys Aren’t Filled With Butter

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It’s raining men at Turkey Talk this year.

In a revealing AP interview, Butterball CEO Rod Brenneman told us several important things that we will now share with you:

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Roll Call: Edelman, 5WPR, Marlo Marketing and More

Edelman announced that Spike Jones has joined Edelman’s Austin office as senior vice president, effective immediately. Jones will oversee regional strategy and business development for the Southwest. Jones has experience working on digital customer experience initiatives and advocacy programs for clients such as Verizon, HP, Pfizer, Intel and Hershey’s. Prior to joining Edelman, he was the group director of engagement at WCG in Austin, growing the business to the third most profitable in the company. Before that, Jones was a senior vice president at FleishmanHillard in Austin and spent 10 years at Brains on Fire in Greenville, S.C. (Release)

5W Public Relations has promoted Erika Kaufmann to the newly created executive vice president and group director position. Kaufmann joined the agency in 2004 and most recently managed its Health & Beauty practice as well as various blue-chip and entrepreneurial accounts. In her new expanded role, she will continue reporting to CEO Ronn Torossian while working on unnamed initiatives designed to facilitate the firm’s growth. (Release)

Marlo Fogelman, principal of marlo marketing/communications, a Boston-based, integrated consumer marketing agency, has named Ann Peterson as executive vice president of its consumer products & professional services division – an expanding practice area at mm/c that will benefit from Ann’s 20+ years representing global brand leaders across retail, fashion, entertainment, food, beauty and health care industries. Prior to mm/c, Ann held senior management positions in New York at Lippe Taylor Brand Communications, an integrated marketing and public relations agency specializing in marketing to women, and Rogers & Cowan, the Los Angeles-based entertainment marketing agency. (Release)

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MWW Expands Amidst ‘Independent Agency vs. Holding Company’ Debate

MWW_Group_398645Today brings news that MWW has finalized its acquisition of London-based Parys Communications, which will now become part of the larger MWW organization. While the move expands the firm’s client roster to include names like News UK (part of News Corp.) and BBC Worldwide and adds all of Parys’ employees to its team, we’re most interested in its strategic implications.

As Edelman‘s David Armano noted in an August AdAge op-ed, the supernova merger of Omnicom and Publicis led to “swelling…support for independent shops” over the far larger holding companies that would (supposedly) lack the “agility” and entrepreneurial spirit of feistier competitors. Armano wrote that his original employer “had stopped innovating and…winning like we used to” after being bought by Omnicom and that he had a similar experience at Digitas.

His article described the holding company experience as a classic tale of a small fish in a big pond but ultimately concluded that the quality of work and employee satisfaction at any agency depends more on the talent within it than any other factor.

MWW is better qualified than some to comment on this trend, and today President/CEO Michael W. Kempner gave us his quick take.

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Navigating the Tricky Terrain of Ethics Issues

NYSE PRN PostNYSE Euronext served as the venue for Ethisphere’s Best Practices in Ethics Communications Workshop, held last Thursday, and what a difference a year makes. in October 2012 Superstorm Sandy caused the stock exchange to close briefly due to flooding nearby. Last week, NYSE Euronext visitors didn’t need to wear wading boots.

Instead, workshop attendees became immersed in weighty topics: the reasons for ethical failures, building ethical cultures, boardroom oversight and the example set by Warren Buffett. While the “oracle of Omaha” didn’t appear at the New York event, his presence was felt in the image gallery outside the conference room. Many other ethics specialists were on hand to offer their perspectives, including PR and corporate executives, professors and lawyers. Below is a brief series of takeaways.

Ethics trends and views vary by region: “Ethics is a bigger trend now in Europe than the U.S., while in Asia, ethics is a work in progress”, said Paul Argenti, professor of corporate communications and social responsibility at Dartmouth’s Tuck School of Business.

“It’s interesting to see how those in developed countries see ethics practices in developing countries, since there’s often hypocrisy in their views”, noted Alex Thompson, EVP of business and social purpose at Edelman. The firm conducts domestic and global surveys on trust and ethics-related topics.

Reasons why ethical lapses occur: “Pressure to meet unrealistic business objectives” is by far the biggest culprit, not the perpetrators’ egos, Argenti reported. Shortcuts leading to tainted food, for example, can result from staff desperately trying to meet short-term returns, he added.

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