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Posts Tagged ‘Edelman’

Edelman Scores #3 Spot on ‘Top 50 CEOs’ List

We’re not exactly sure which qualities make a chief executive a favorite among employees, but Richard Edelman has them: he’s the only communications chief to appear on Glassdoor’s new 2014 list of the world’s highest rated CEOs, topped by Jeff Weiner of LinkedIn.

In fact, no PR leaders appeared on last year’s list, which featured Mark Zuckerberg in the first position.

We can’t say we’re terribly surprised given the industry’s reputation for keeping things very close to its chest, but one may gain some insights from former and current employees’ reviews, which provided the data for the list. Here are Edelman’s (nice widget, BTW):


The reviews are almost universally positive, with a notable focus on company culture and career opportunities (hardly a surprise at the world’s biggest independent agency).
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Dottie Sandusky and John Zeigler Aren’t Helping to Repair Penn State’s Reputation

Just under a month ago, Yale School of Management senior associate dean Jerry Sonnenfeld published an op-ed in USA Today praising Penn State’s board for overcoming the Jerry Sandusky scandal by moving on rather than fighting.

A subsequent New Republic piece by Alec MacGillis criticized the op-ed, framing it as a summary of Penn State AOR Edelman’s (correct) damage control strategy rather than a statement of Sonnenfeld’s personal opinion. To outside observers, moving forward certainly feels like the right idea—but Matt Lauer and John Zeigler seem determined to make it harder for Penn State to do so.

While we don’t take great pleasure in today’s blanket coverage of Lauer’s interview with Dottie Sandusky, it is compellingly disturbing.

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Roll Call: Edelman, Allison + Partners and Federal News Radio

Edelman announced the arrival of Tyler Gray as editorial director, Creative Newsroom in the firm’s New York office. Gray, who comes to Edelman after five years as editorial director for Fast Company, will lead Edelman’s creative newsroom in New York. At Fast Company, leading a team of 15, Gray helped revamp the website into a vibrant news operation, increasing network traffic more than twenty-fold. During his time there, he launched three editorial verticals and conceived of the company’s first episodic video program, while also representing the company to media, at conferences and in various speaking engagements. Prior to that, Gray served as an editor, writer and consultant for multiple print and online media, from Blender, Maxim, Us Weekly, and Radar magazines to The New York Post and The New York Times. He’s also authored two books. (Release)

Allison+Partners announced the expansion of its senior management team. Phoenix general manager Cathy Planchard and global head of the Corporate Practice Matthew Della Croce have both been promoted to senior partner. They will focus on maintaining the high standard of client service the agency is known for as it continues to scale, as well as new business acquisition and achieving agency revenue goals. Joining the management team as newly-named partners are Zach Colvin, general manager of the San Francisco office and Kent Schwartz, senior vice president of finance. Richard Kendall, former general manger of the San Diego office, has shifted his concentration to accelerate agency growth in the Pacific Northwest. Brian Brokowski has joined Allison+Partners as the new San Diego general manager from SG Biofuels, where he ran global communications.  (Release) Read more

Roll Call: Edelman, CommCreative and STRATACACHE

Edelman announced former special assistant to the President and White House deputy press secretary, Jamie Smith, and former Senate Finance Committee communications director, Sean Neary, are joining Edelman’s Washington, D.C. office. Smith will serve as executive vice president overseeing media strategies and services for the office, which specializes in public and corporate affairs, issues management and crisis communications. Neary joins Edelman as executive vice president and will manage the firm’s Financial Communications practice in D.C., in close cooperation with teams in New York, Chicago, London and Hong Kong. Both Smith and Neary recently left their government roles. In the newly created role, Smith will oversee a team of media relations professionals and provide counsel to a range of Edelman clients. She will also manage the office’s expanding “Creative Newsroom” offering, an innovative, real-time, on-demand media relations operation that reaches across traditional, social, owned and hybrid media channels. (Release)

CommCreative named Ashley DePaolo as director of Strategic Communications. In this role, Ashley leads the strategic communications team focused on public relations, corporate communications and crisis management. In addition, she supports agency marketing and the business development team. Prior to joining CommCreative, DePaolo was vice president at Schneider Associates, a Boston-based public relations agency that specializes in launching companies, products, services and communities. At Schneider Associates, Ashley led the public affairs, corporate communications and consumer practice areas. (Release)

STRATACACHE announced the recent hire of Kenneth Boyle as SVP of Strategic Operations. Ken will be responsible for the development and management of key strategic initiatives for the global growth and sustainability of STRATACACHE, with his primary focus on Latin America. Ken has an extensive broadcast and media background which began when he founded his own technology & communications company in New York to provide live broadcast transmission and production services for entertainment, corporate and government clients.  (Release).

Spin the Agencies of Record

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Edelman’s Zeno Group has signed with Tylenol. Parent company Johnson & Johnson wants to counter a “series of recalls and manufacturing issues” as well as the lawsuits filed in the wake of reports tying Tylenol overdoses to liver failure.

A company spokesman issued a statement to AdAge but did not connect the decision to hire Zeno to the recent string of bad publicity…

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New York’s Child’s Play Communications, which specializes in moms, added web publisher Bundoo to its client roster. The site features tips, tools and Q&As aimed at new and expectant parents, because that stuff never gets easy.

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Edelman Appoints New Head of Chicago Office

2756a9891d9fecb8e56ba61b7893dfa8In yet another revolving door announcement, Edelman named Jay Porter as the new president of its inaugural Chicago office.

Porter was most recently executive vice president and global client relationship manager for Starbucks; he’ll replace Rick Murray, who’s moving on to other endeavors, and report to U.S. president/CEO Mark Haas.

This won’t be Porter’s first stint with the firm: from 2005-2012 he alternately served as the Seattle Consumer practice, manager of the Axe account and EVP/general manager of the San Francisco office before taking over the Starbucks account.

Edelman’s made a few changes since announcing its 2014 “Show Up Differently” initiative; we’ll report on future updates.

Edelman Trust Barometer Results: It’s CSR Time

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The big conclusion everyone’s drawn from the 2014 Edelman Trust Barometer is that the public’s confidence in both media and government has hit a low point. The most important metric is supposedly a jump in the gap between trust in business and trust in government, and the only three notable countries in which the latter trumps the former are South Korea, Sweden and the United Arab Emirates.

Hold on, though: this doesn’t mean that we’re about to enter some neo-Libtertarian utopia.

The findings can be summed up with three big letters: CSR.

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Ben & Jerry’s Just Showed Us How to Use That Jelly

Still not sure what to make of Jelly, the new “ask and you might possibly receive” app from Twitter co-founder Biz Stone? We have to admit we didn’t really see how the app could be relevant to PR or marketing—based on what we read it just seemed like a mobile, crowdsourced version of Ask Jeeves.

This morning, however, we discovered that at least one brand has found a way to promote via Jelly (H/T to David Armano of Edelman and Lauren K. Gray of PRSA and Finn Partners):

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Nice sort-of-humblebrag, guys.

Now how else can we use Jelly to make ourselves look good?

The (Other) Real Top 14 PR Twits to Follow in 2014

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They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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The 10 Biggest PR Winners of 2013

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Toast of the town

Yesterday we gave your our list of 2013′s biggest losers, so now it’s time to go positive (in keeping with #4 on this list) with the biggest winners of the past twelve months.

Through some combination of skill, good fortune and great public relations, these ten had a pretty good 2013.

Here’s to the promise of a new year; be sure to let us know who we left out.

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