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Posts Tagged ‘elasticity’

Roll Call: Hager Sharp, Lambert, Edwards & Associates, Elasticity and More

Hager Sharp announced the appointment of Lisa Matthews, longtime planning editor for the Associated Press in Washington, DC, as vice president. Matthews organized national and international news coverage and is a leader in storytelling in today’s multiplatform media environment. Matthews is an award-winning journalist who has orchestrated AP coverage of major events such as the Olympics, the Summit on Africa, and breaking news across the country. She most recently served as planning editor at the AP, overseeing teams of video, radio, and digital journalists and working with AP print and photo divisions as well as bureau leaders across the country. Matthews has been twice honored with Edward R. Murrow awards, for coverage of 9/11 and of the economy. She is active in professional organizations such as the Radio Television Digital News Association and the National Association of Black Journalists, and has served as a mentor for young journalists and students in programs sponsored by the Radio Television News Directors Foundation and James Madison University, her alma mater. (Release)

Lambert, Edwards & Associates (LE&A) announced the addition of Matt Magee as a director in the Financial Communications Practice. Matt adds more than a decade of experience in the financial industry to the firm, with a background ranging from investment banking to equity trading. In his new role, he will be responsible for developing and implementing integrated strategies for publicly traded companies seeking to engage the investment community and other pertinent audiences, providing full-service investor relations and corporate communications programs. Previously, Matt worked as vice president in the Financial Institutions practice of both Boenning & Scattergood and FIG Partners. He was responsible for advising executive management teams and Board of Directors from various financial institutions on corporate strategic plans and initiatives such as capital raising and merger & acquisitions. (Release) Read more

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Which 15 Firms Made the Inc. 5000 List?


First: a Happy Summer Friday to everyone.

We here at PRNewser don’t really like to facilitate competition among our friends and associates in the industry. And we don’t generally post on firms winning awards because, you know, that’s kind of your job.

You know what we do like, though? Lists. Everyone likes lists!

When it comes to businesses, a spot in the Inc. 5000 is like the “my kid is an honor student at X Middle School” bumper sticker you can put on your agency van to remind everyone that you’ve done a pretty good job as a parent. We get it — we once wrote those releases ourselves.

Since we’ve gotten a few emails about the newly released Inc. list for 2014, we figured we’d do a bit of reading and rank the firms that scored a spot in the (reverse) order in which they appear.

Not to encourage competition, remember…

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Culture: How Smaller Agencies Keep Up With the Joneses


Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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Roll Call: Best Buy’s new PR SVP, Atomic & Elasticity have new offices

Matthew Furman (left) has joined Best Buy as SVP of comms and public affairs, managing all PR, executive communications, community relations, and other areas. Furman joins from Mars Chocolate where he was on the management team and served as VP of corporate affairs.

Best Buy has hit hard times: CEO Brian Dunn recently resigned, the company reported a 26 percent drop in profits for the fiscal first quarter, and while revenue and adjusted earnings numbers topped expectations, same store numbers fell more than five percent. Interim CEO, G. “Mike” Mikan, has stepped in and will receive millions in pay.

“It’s time to change the story about Best Buy,” Furman said in a statement. “Time to help employees, shareholders, partners and customers understand that this company’s leadership knows what needs to be done to come out of this turnaround well equipped to win in the evolving marketplace.”

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Spin the Agencies of Record

Supima, the organization that promotes the American Pima cotton industry, has chosen Hill+Knowlton Strategies for consumer and digital PR. The firm will help the group with new branding and messaging, digital strategy, and consumer media relations in preparation for Mercedes-Benz Fashion Week. Supima will be hosting its fifth Design Competition during the event.

The Coker Group, which includes wheel and tire manufacturers, a bicycle company, a speed shop, and more, has chosen JMPR as AOR. The firm will handle product launches, raise brand awareness, and conduct media and influencer outreach targeting collector car and restoration enthusiasts, events, and other key areas.

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Charter Communications Hooks College Subscribers with Music

Charter Communications, the fourth largest provider of broadband, TV, and phone, wants to reach college kids as they’re returning to school, at the moment they’re arguing about which roommate gets to put their name on the bills.  Sex and beer aside, how does one market to such fickle millennials?  Music of course. New, cool, live, regional music reverberated wtih social media.

With the help of three agencies, Charter developed their Center Stage Battle of the Bands to get bands and their fans involved in a social media slugfest that culminates in a live concert in Madison, WI on October 15th. Far flung fans can watch the show live on Facebook.

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St. Louis Agency Partner Launches Crowdfunding Site

A rising tide lifts all boats. If the tide is capital, and the boats are businesses, you want a steady rise and many boats of all shapes and sizes in your city. Good water for boating means more work for consultancies, eventually.

For Brian Cross, managing partner of new-ish marketing firm Elasticity, it made sense to build something to attract the tide. Cross founded Fund St. Louis, a crowdfunding site along the lines of Kickstarter, to address gaps he saw between the city’s economic development efforts, and the tech-focused angel investing groups.

Fund St. Louis is designed to raise a named, all-or-nothing amount for business projects in any sector as long as they’re in the city.  Once the kitty is full, the money changes hands.

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Some Say the Burson/Facebook Campaign Was Not So Controversial After All

As the dust settles around the big Facebook/Burson smear campaign story, some are taking another look and deciding that it’s not so controversial after all.

Burson had been getting a lot of critical comments on its Facebook page, particularly after it was revealed that remarks had been deleted. Now, there are a couple of stories posted that take the “everybody’s doing it” position.

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Guest Post: Knowing More About Edgerank Could Give You An Edge on Facebook

Facebook has been around for what seems like ages (in digital years), but there are always new improvements to learn about. Enter Edgerank, which has been around for a while, but may still be an enigma to many.

In today’s guest post Brian Cross, managing partner (and director of rocket science) at Elasticity untangles some of the mystery behind Edgerank and why it should be taken into account when laying out your Facebook campaign strategy.

“The art is to create compelling content people engage and interact with.  The science is working within the parameters of the algorithm to give that content every chance of being seen and discovered,” he writes. Click through to read on.

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PitchEngine Founder to Use Social Media Chops to Sweep Mustache Contest

Jason Kintzler, founder of social media press release service PitchEngine, is hoping to mop up the competition with his Wyoming Horseshoe (I just made that up) in the Robert Goulet Memorial Mustached American this year.

Kintzler and his furry friend are among 19 finalists in the award issued by the American Mustache Institute, also organizers of “Movember.”

The Institute, contest, and the month of moustachery  raise awareness for men’s cancers, with proceed going to the Prostate Cancer Foundation and Lance Armstrong’s LIVESTRONG foundation.

The return of the ‘stache is the brainchild of several former Fleishman-Hillard execs who now make up Elasticity, a digital and social media agency based in Fleishman’s hometown of St. Louis.

Kintzler’s social chops, along with his poll position on the AMI site should help him defeat all comers.

RELATEDElasticity Snags Fleishman-Hillard Digital Head (press release titled:  ‘Social Media Leaders & Slackers Alike Stunned As Elasticity Hires Woman, Non-Mustached Guy’)