TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Entertainment Weekly’

PR Faux Pas: HBO Rep Says Piracy ‘Is a Compliment of Sorts’

Most of the world’s biggest media companies have recently taken some time to endorse or promote the latest anti-piracy campaigns like the so-called “six strikes” law that would use web providers to mess with the service of people who share copyrighted properties.

Despite this fact, HBO programming president Michael Lombardo committed a PR faux pas during an interview with Entertainment Weekly in which he addressed Game of Thrones’s status as the most-pirated show of all time with an effective “meh”. Here’s the money quote:

“I probably shouldn’t be saying this, but it is a compliment of sorts. The demand is there. And it certainly didn’t negatively impact the DVD sales. [Piracy is] something that comes along with having a wildly successful show on a subscription network.” (Ed. note: a concluding “bitch!” was strongly implied.)

How does this relate to PR?

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Film Critics Give the Lowdown on Movie Reviews

Digital HollywoodFilm critics’ reviews remain both influential and controversial despite the magazine industry’s decline–but the review process has always been something of a mystery. Movie and celebrity publicists and others who wondered about the dynamics of film criticism got some clues during a panel at the Digital Hollywood conference in New York on Thursday.

Film critics from Entertainment Weekly, The New Yorker and Criticwire opened up about the impact of digital, their approach to film selection and the challenges they face. Here are our key takeaways:

In the current film review landscape, everyone’s a critic. Owen Gleiberman, film critic at Entertainment Weekly, expressed mixed feelings about the web’s impact. Overall, he said the internet has been a positive. “The practice of film criticism is energized by the outpouring of opinions on the web.” Still, he mentioned a big downside: “The web has led to a multiplicity of voices, but that breeds consensus thinking and it’s harder for any one voice to come through. There can be a pack mentality among critics.”

Digital shortens the review process. The increased prevalence of online movie reviews has added pressure to review films quickly. Critic Matt Singer of Criticwire said, “I attended a press screening last night but it’s tough to turn a review around overnight. It’s not like The New York Times restaurant review policy that requires four restaurant visits.” Gleiberman agreed, saying “There’s less time to mull movies over, and I want to nail my feelings about a film.”

Video on Demand/VOD expands movie distribution to wider audiences. “VOD is very important since it allows people from all over access to movies, including indie, foreign films and film festival movies,” emphasized Richard Brody, critic at The New Yorker.” VOD made niche films–previously released only in urban centers–easily accessible to viewers worldwide.

Read more

Spielberg Bomb: First Shots of Day-Lewis as Lincoln

Hope the beard is realDirector Steven Spielberg used an exclusive Entertainment Weekly interview and a strategically released screenshot to turn the hype dial for his upcoming DreamWorks film Lincoln up to 11: Notoriously picky Oscar vet Daniel Day-Lewis will play the doomed president, and this new image alone is enough to inspire a big string of PR wins for the movie, set to open on Nov. 9.

The news isn’t exactly new: Photographers caught images of Lewis in character some time ago, and rumors about the cast, including Sally Field, Tommy Lee Jones and Joseph Gordon-Levitt, started floating around in mid-2011.

But this striking image is the best promo the film could receive at the moment. Another intriguing on-set tidbit: Cast and crew referred to the famously dedicated actor as “Mr. President.” We’re not sure how Spielberg could manage to gin up more excitement for this one.

Women Leaders in PR: EW‘s Beth Jacobson Brings Her Love of Music to Her PR Career

In our final installment of the Women Leaders series, we profile Beth Jacobson, senior director of PR at Entertainment Weekly. Jacobson started with a love of music and turned that into a PR career steeped in entertainment. But it wasn’t a straight line from college to career. Rather, Jacobson went with the thing she loved and ended up with a career she has always enjoyed.

We’d like to take a moment here to thank all of the women who participated in this series. PRNewser is always looking for good ideas so if you have any thoughts on what we should be doing, the comments section is open, you can contact us via Twitter, or email us at PRNewser@Mediabistro.com. We’re already cooking up a couple of thoughts for our next editorial series, so stay tuned.

Read more

Roll Call: Edelman, ‘EW,’ and LightSquared

Edelman has appointed Steven Behm GM of the Atlanta office. He’s been with the firm for five years, building its crisis, risk, and public affairs practice in the Southeast. He’s also served as the firm’s associate director for the national crisis and risk practice.

Beth Jacobson is joining Entertainment Weekly on September 6 as senior director of PR. She was previously the PR lead for Lucky magazine and has served as PR director for Rolling Stone.

Terry Neal has joined wireless broadband company LightSquared as SVP of PR and communications. The company is facing opposition as it tries to launch a 4G wireless network. Previously, Neal was SVP and director of strategic media at Hill & Knowlton’s Washington D.C. office. [via Multichannel News]

Read more

‘Entertainment Weekly’ Partners With GetGlue

Entertainment Weekly has launched a rewards program through a partnership with GetGlue.com, the social network for entertainment, whereby readers who check in to items posted on EW‘s “Must List” gain access to exclusive content. The partnership is a first of its kind for both organizations.

Fans can check in weekly for items, and can share the news on Facebook and Twitter. AdAge.com compares it to a check-in program TV Guide has started with Philo, a social network for TV viewers. And both the Oscars and Mercedes-Benz are among the other brands that have used GetGlue. A few people have answered a question on Quora about why they like GetGlue. Have you used any of these platforms? Did you find them useful?