Most of the world’s biggest media companies have recently taken some time to endorse or promote the latest anti-piracy campaigns like the so-called “six strikes” law that would use web providers to mess with the service of people who share copyrighted properties.
Despite this fact, HBO programming president Michael Lombardo committed a PR faux pas during an interview with Entertainment Weekly in which he addressed Game of Thrones’s status as the most-pirated show of all time with an effective “meh”. Here’s the money quote:
“I probably shouldn’t be saying this, but it is a compliment of sorts. The demand is there. And it certainly didn’t negatively impact the DVD sales. [Piracy is] something that comes along with having a wildly successful show on a subscription network.” (Ed. note: a concluding “bitch!” was strongly implied.)
How does this relate to PR?