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Posts Tagged ‘Eric Forst’

Role of Social Media Marketing Agencies is Changing

Anyone involved with PR and marketing these days is also involved with social media and digital tactics and strategies. Eric Forst, VP of strategic partnerships at Visible Technologies says he’s seeing a trend that impacts the role of social media marketing agencies.

“Traditionally, their role is to set up Facebook or Twitter accounts and to manage that profile,” Forst told us. “More clients are pulling that in-house, so the role of social media marketing agencies has become measurement and analytics.”

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Roll Call: BlackRock, Sara Lee, Visible Technologies, and More

Linda Robinson, who helped found Robinson Lerer & Montgomery in 1986, has joined BlackRock, an investment, advisory, and risk management company, as senior MD and global head of marketing and communications. R.L.M. partner Jim Badenhausen is also joining BlackRock as MD and global head of corp comms. The NY Times has the announcement letter and Robinson’s memo.

Sara Lee has hired Robin Jansen as VP of IR, working out of the company’s Utrecht, Netherlands office. Jansen joins from Danone, where he was director of IR.

Blythe Reiss has joined APCO Worldwide to lead its food and consumer products practice in NY. Reiss was previously VP of comms in the Americas for Electrolux Group, overseeing corporate communications, issues management, and internal comms for the company.

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