AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

Posts Tagged ‘Eva Longoria’

Eva Longoria Launches a Political Group, PAC to Rally the Latino Community

eva bruno marsEva Longoria has taken her career in entertainment behind the camera as executive producer of the Lifetime hit Devious Maids. She’s also working behind the scenes in politics, as co-founder of the Latino Victory Project and the Latino Victory PAC.

Leading the groups alongside businessman and Democratic National Committee finance chairman Henry R. Munoz III, Longoria is poised to become a major influence in upcoming elections, focused on “a pro-Latino agenda and values.” That includes issues like immigration, healthcare and the economy. She is also focused on getting more Latinas in office.

Longoria has been vocal in her support of President Obama, telling The Hollywood Reporter back in 2012, “The big picture is that people need to stop looking at the Latino community as us vs. them. The Latino community is American; its concerns are the same. The economy is the No. 1 issue, second is education, then health care, and immigration falls fourth or fifth.”

Just as important, she realizes the power that her celebrity has. She also has a sense of how to use that to maximize the impact she can have.

Read more

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

Tim Tebow, (Charlie Sheen), Personal Branding and Public Relations

PR industry experts are inundated with columns and advice about how clients should manage their personal brands. Much of that input is common sense: don’t get coked up and crash your Porsche, don’t beat your girlfriend and land in jail, don’t get drunk and start tweeting. Most of the public is able to avoid these situations. (Thanks, moms.)

Nevertheless, brands love spokespeople. Brands need spokespeople to provide that human element that connects with the complex psychology that is consumer behavior. From Donald Trump to Eva Longoria, personal branding is big business, and a dangerous one, because all humans are fallible. But if there were ever a control in the experiment of personal branding, it would be Tim Tebow. The guy is as clean as a bag of cotton balls.

In fact, Tim Tebow’s personal brand is so sterling that even without a job—he has yet to be picked up by an NFL team after being dropped by the New York Jets—his sponsors aren’t worried at all. ESPN, Nike, TiVo, FRS, Fox Sports and Jockey are all on board with whatever happens next in his career, even if it doesn’t include football. Those brands are even lining up to retain his services after he hangs up his cleats. That’s personal branding done well. But there is more to successful personal branding than avoiding mug shots and visiting children in the hospital.

There is authenticity. Tim Tebow lives according to the values he espouses regardless of what his handlers, agents and PR people do. Tim Tebow runs the Tim Tebow show (which is his life), and his fans adore him for it. In a parallel universe, Charlie Sheen fans feel the same way about his personal brand. For some reason, many PR experts struggle with this idea of authenticity. So do young celebrities like Justin Bieber and Miley Cyrus; it’s hard to be authentic when you are still wrestling with who you are and the trappings of becoming an adult. Read more

Lay’s ‘Do Us A Flavor’ Contest: Customers Vote For Their Favorite Chips

Lay's Do Us a FlavorChicken & Waffles potato chips, anyone?

Last week, top snack brand Lay’s rolled out three consumer-created flavors of their famous potato chips: Cheesy Garlic Bread, Sriracha (named for a spicy Thai sauce), and Chicken & Waffles. These…unconventional creations are the three finalists in the company’s “Do Us A Flavor” contest, which saw 3.8 million fan submissions between July 20 and Oct. 6.

Ram Krishnan, VP of Marketing, FLNA said of the competition:

“Millions of Lay’s fans showed tremendous passion and creativity for our brand, making it extremely difficult to narrow the submissions down to just three finalist flavors. But now the final decision is in America’s hands – and we can’t wait to see what they will decide to be the next great potato chip flavor.”

Fans of the fun flavors have until May 4 to vote for their favorite. The winning chip will earn its creator $1 million in grand prize money or one percent of their flavor’s 2013 net sales (whichever is higher) while taking its place alongside bags of BBQ and Sour Cream & Onion as a grocery store staple.

And, like the Monopoly “Save Your Token” campaign, the “Do Us A Flavor” promotion features a strong social media component.

Read more

Interview: Hollywood Publicist Liza Anderson, Founder, Anderson Group Public Relations

Liza Anderson_media bistro.JPG

Liza Anderson knows it’s not easy to grow your agency in the midst of a recession. Her tricks: Hard work, hiring lots of great people, and “constant hustling.” Anderson founded Anderson Group Public Relations, and has since taken on a number of celebrity clients including Eva Longoria and Michael Emerson of Lost.

In this interview, Anderson talks about her style of PR (“I don’t see the benefit of being on Page Six.”) why truth and honesty is key to her business (“I don’t think press is necessarily used to that from a publicist.”) and if Hollywood is overly scared of blogger Nikki Finke (“I don’t pay that much attention.”)

You’ve quadrupled the size of your agency in three years. What are they keys to growing an agency?

Very little sleep. Lots of hard work. I’ve just been working a lot and hiring lots of great people. It’s constant hustling. The minute we opened our doors there was the writer’s strike then the actor’s strike followed by recession. There was a constant black cloud that’s followed us as we’ve grown as a company. That overwhelming gloom and doom is a great motivator for success. It makes you work twice as hard. Sometimes fear is great motivator and it’s worked wonders in my case.

Read more