TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Events’

10 Event Planning Pointers: Don’t Overlook These Logistics

NY Entrepreneur Week Elevator Pitch CroppedEvents should be a win-win for attendees, since they offer a change of scenery, generate news, and provide learning, entertainment and networking opportunities. Since more media brands now offer live programs, the events arena has become more competitive.

Event strategy and objectives remain top priorities, but key logistics shouldn’t be overlooked. We cover a range of events, and here’s our take from an attendee perspective. Some may seem obvious, but since we’ve experienced these faux pas recently, a refresher seems to be in order.

1. Panel moderators should be discussion enablers, not conversation hijackers. The moderator needs to hold his/her own, but events should be more about the panelists.

2. Skip reading long speaker bios on stage, and leave the details to the event website or handouts. Given short audience attention spans, first impressions count the most.

3. Set a limit of 4 panelists, since you’re not aiming for a Guinness World Record. There are reasons why TV shows only have up to 4 guests at a time: screen space and storytelling.

4. Provide detailed schedules, even for two-hour events and receptions. That’s especially useful in the early morning and evening when attendees scramble to arrive on time.

5. Stick as closely as possible to the promoted agenda, with some room for impromptu moments. But don’t have scripted plants in the audience, as happened recently.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

5 Ways to Host a Successful Holiday Party for Your Clients

Oh, Shutterstock. Never change.

Today’s guest post comes from Nicolina Cabezal, marketing manager at NYC-based premium paper company JAM Paper & Envelope. JAM is a go-to shop for PR to create media kits and other promotional materials—and they’re on Facebook, Twitter and Google+.

With the holidays fast approaching, it’s time to start working on clients’ holiday parties. Most of the time the media won’t bother covering an office holiday party, but if it’s done right your employee party can turn into a full-on media event. Here are five simple steps:

1. Start Planning and Promoting Early

Planning – It’s all About the Theme: Planning should be done at least two months in advance, if not sooner. This gives you enough time to brainstorm a clever theme and execute it. The theme is the most important thing because the press isn’t going to care about the generic corporate holiday party. Find a clever way to turn it into a story: for instance, invite members of a reputable charity and make a donation in the company’s name.

Read more

Livestream: Not Yet Mainstream But Clearly a Game Changer

Streaming events in real-time alters the dynamics for event organizers, impacting the scope of the audience, press coverage and sponsorships. Livestream is a key provider of real-time event coverage services–and while Mitt Romney’s infamous forty-seven percent fund raiser video wasn’t livestreamed, many A-list happenings are: examples include the Metropolitan Museum’s Costume Institute gala, The World Economic Forum in Davos and the Times Square ball drop on New Year’s Eve.

PRNewser spoke with Jessica Kantor, livestream’s head of marketing and content, at November’s Digital Hollywood conference and met recently with Kantor and her colleague, Sam Kimball, EVP of advertising and brand sales, at Livestream’s New York office (left) and here. Below are highlights of our conversation on the Livestream model.

Elements of Livestream’s successful equation include:

1. Brand snapshot and evolution: “To viewers, Livestream is entertainment and live TV”, Kantor explained. “Anyone in the world, both individuals and companies, can broadcast their events”, Kimball added. Viewers can also see past events by accessing Livestream’s online channels.

Adoption of Livestream during the past five years has been steady, but it wasn’t easy early on. “Event organizers may have been nervous at first, since nothing replaces being there in person”, Kantor said. “Livestream isn’t mainstream yet, though more people use it now.”

2. A myriad of usage occasions. Entertainment and music events are popular, and musicians often tape segments at Livestream’s studio as part of their press tours. Livestream is also available overseas, and “as long as an internet connection exists, you can go live”, Kantor noted. Livestream’s most remote customers without internet acces, such as SpaceX and the Volvo Ocean Race, need to rely on a satellite feed and proprietary equipment.

Political candidates frequently Livestreamed events this fall; Kantor said that Obama’s campaign used the service extensively. “The President’s dedicated video team made it a priority, including the final rally with Bruce Springsteen and Jay Z”. Another political customer is Mayor Michael Bloomberg, who Livestreams his press conferences. (They’re also entertaining, thanks to his sign language interpreter.)

Read more

IFC Nabs BajillionHits.Biz Host Alex Blagg As SXSW Host

Is your company or CEO willing to poke a bit of fun at themselves at SXSW? Go on camera with Alex Blagg, founder of the satiric social media strategist site Abajillionhits.biz and IFC’s host for South by Southwest Interactive. For a bit of what to expect, check out Blagg’s “How To Be South By South Best” intro video.

His pre-conference tips include, “make sure your social nets are all plugged into each other so your Instagram’s go into your Facebook into your Foursquare into your Twitter into your Tumblr into whatever new social network you discover and early adopt while you’re down there.” Solid advice.

PRNewser will be on the ground at SXSW. Send us your news, event info and other fun stuff.