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Posts Tagged ‘exults’

Three Tips for Getting Your Mobile Promotions Started

The world has gone mobile and the worlds of PR and marketing are racing to do a bit of catching up. As the lines between marketing disciplines blur, so do the lines between when and how people are logging on to the Web. They’re on their computers and watching TV at the same time. Or watching TV and tweeting from their mobile devices during the commercials.

In today’s guest post, Zach Hoffman, founder and CEO of Internet marketing company exults talks about how marketers and PR pros can make their mobile campaigns resonate with an ever-growing audience. Exults was rebranded this year, and Hoffman has more than 15 years of experience in the Internet marketing space.

According to Hoffman, by taking three basic factors into account, you can jump start your mobile efforts.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: KLH & Associates, BBC America, and More

BBC America's Devin Johnson

Kim Hunter, founder of Lagrant Communications and The Lagrant Foundation, has now launched KLH & Associates, an executive search firm specializing in the placement of mid- to senior-level diverse executives in marketing, PR, and  advertising positions at agencies and top companies. Hunter will serve as managing partner and, in the launch announcement notes the dearth of African American (5.3 percent) and Hispanic (3.3 percent) managers in the comms industry. Sony Pictures, Hill + Knowlton Strategies, and IPG’s Constituency Management Group, which includes firms like Weber Shandwick, have already signed on as clients.

BBC America and Consumer Products has promoted Devin Johnson to VP of publicity. He was previously director of publicity for BBC America and Global Brands. Johnson joined the company in 2007. He’ll now be handling promotions surrounding Doctor Who, Top Gear, and other BBC America programming.

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