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Posts Tagged ‘Facebook’

A.1. Steak Sauce ‘Breaks Up’ with Its Brand and Gets a #PRWin

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That’s right. Old school! It’s how we roll.

I have shared this with many people in the advertising and PR industries:

“Advertising and PR intersect all the time without either industry knowing it. Ads establish position. PR creates perception.”

We need to work together. You know? Like “We are the World,” only without all that mushy singing and fighting world hunger stuff. That said, when a brand or an agency has figured out how to do both, it’s a golden day.

A.1. Steak Sauce did just that via Facebook of all places, and it was glorious in the world of social media, PR, and whatever the hell they put in that hazy brown elixir of yumminess.

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Facebook’s New Algorithm Is Smarter Than You

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WHERE ARE THE PUPPIEZ?!?

We’ve all seen the fruits of our Facebook labors decline precipitously in recent months–and yesterday the company made clear in an online statement that it will no longer tolerate desperate attempts at increasing reach.

In other words, tone down that CTA or your posts will be deader than last week’s meme.

In particular, the company wants to actively punish the purveyors of three types of posts:

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Facebook’s Gun Control Move: PR Win?

You may have heard that Facebook responded to pressure from gun control advocacy groups by moving to crack down on illegal gun sales facilitated by its network. Here’s last night’s report from CBS New York:

Whether one see this as a big victory, an insignificant step or a stinging defeat depends—surprise, surprise—on politics.

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Facebook’s New Ad Campaign: ‘We’re Still Relevant!’

Someone at Facebook read all your headlines. The company knows that you’re not as excited by your friends’ political rants as you once were and that you really don’t get the new algorithm (just like you didn’t get the need for a “news feed” back in 2006).

In response to this perceived decline, Facebook released a set of ads created by Weiden + Kennedy and designed to remind you of its own usefulness in terms of that whole “interacting with friends/co-workers/elementary school classmates” thing over the past month or so.

Here’s one:

And a couple more after the jump.

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Here’s How NOT to Respond to a Copyright Issue: Magazine Sends Photographer Profanity-Laced, Threatening Email

We’ve been following Adweek‘s coverage of a he-said-she-said fiasco too bizarre to be ignored, and now that both parties have provided the news source with conflicting statements, the behavior of the magazine involved seems to have gone far past questionable and has entered the realm of actively self-destructive. In fact, if PR failures were presents, this debacle would be the gift that just keeps on giving.

Kathy Shea Mormino, who runs the popular backyard chicken website The Chicken Chick, says it all started when a fan alerted her that one of her copyrighted photos appeared on Survival Magazine‘s blog and Facebook page. As the magazine had not asked her permission to use her photograph, Mormino says she sent a Facebook message and an email to the publication, explaining the situation and requesting that her image be removed. When the magazine did not respond to her messages or take down the picture, Mormino filed a copyright infringement complaint with Facebook, which led the social network to remove the photo from the magazine’s Facebook page.

The magazine’s response to Mormino’s actions shocked her so much, that she shared it (along with the below screenshot as proof) with her fans on her own Facebook page, saying, “THIS is the email I just received from Survival Magazine. What on earth is WRONG with some people?!”

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5 Most Important Findings from Vocus ‘State of the Media’ Survey

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Last week the integrated marketing software brand Vocus released its annual “state of the media” report, created by surveying hundreds of active journalists.

We found some of the report’s conclusions worth sharing, and Vocus CMO You Mon Tsang answered our questions about what they mean for PR after the jump.

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Sheryl Sandberg and Getty Images Want Stock Photos to Be a Little Less Sexist

Here’s a story that most people working in digital media should appreciate.

Sheryl Sandberg of Facebook/Lean In—or someone in her employ—recently noticed that the existing stock image catalog doesn’t offer a whole lot of variety when it comes to professional womenNew York magazine recently made light of this fact, but we’ll just present the “public relations professional woman” below (and this pic is relatively tame):

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Looks like they have a point.

Now click through for an example of Getty Images‘ new and improved stock pics from yesterday’s New York Times slideshow

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Progressive’s ‘Flo’ Parodies All Those Facebook ‘Look Back’ Videos

Flo‘s Facebook “Look Back” video is better than yours.

Why? Because like she memorably stated in a 2010 Progressive commercial, few things go so well together as “unicorns and glitter.”

After Progressive’s leading lady was conspicuously absent from the Super Bowl ad lineup, we were concerned she might be on her way out. But fear not, fellow Flo-fans! It looks as though our favorite crimson-lipped, insurance-pushing optimist is back — and ready to see your nostalgic Facebook video and raise you an epic, Unicorn-rights-centric one of her own.

And in case you somehow weren’t aware that Flo had her own Facebook page (where have you been?), the upcoming weekend is a perfect time to catch up on all the rhyming, randomness, and, of course, unicorns!

STUDY: 50% of Kids Use Social Media Before They Turn 10

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This is alternately informative and disturbing: a new study by UK Internet safety non-profit Knowthenet found that a majority of children begin using social media before they even turn ten years old.

The top networks they use, in order: Facebook, WhatsApp, BBM (it’s a British thing) and Snapchat. So maybe our society is a little too social? Also:

“The poll found 21 per cent of children had posted negative comments, starting from an average age of 11, and 26 per cent had ‘hijacked’ another person’s account and posted without permission.”

Pre-teen trolls? Now we’ve seen it all. There’s an infographic after the jump.

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Facebook PR Really Wants Famous People to Post During the Super Bowl

TETRRF-00013166-001OK: one last Super Bowl post before the big weekend, because this one provides us with a glimpse inside the Facebook PR team’s strategic manual.

This morning Re/code posted on a letter sent by the Facebook team to a talent agency in which the network explains the rewards public personalities will receive for participating in a little pigskin experiment.

The idea: big names will start a “WatchWith Party” by simply posting Super Bowl-related stuff and using the hashtags #FBWatch and #SB48 (because everyone uses Facebook hashtags).

You want to read the conditions, don’t you?

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