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Posts Tagged ‘Fenton’

Roll Call: FleishmanHillard, Fenton, Steinreich Communications Group, and More

FleishmanHillard has announced new leadership for its global strategic integration team. Stefan Gerard, based in New York, will serve as the firm’s global strategic integration lead. In addition to this role, he will lead the New York office’s brand marketing group. Gerard, a senior vice president and senior partner, has helped lead the agency’s strategic integration practice in the Americas since joining the firm in 2010. He brings to the position a unique mix of multidisciplinary experience across advertising, public relations, digital content, brand strategy, consumer research and experiential activation. In his expanded role as the global lead, he is responsible for developing and managing the structure and strategy for the firm’s large-scale client engagements that span geographies and disciplines, as well as overseeing the integration of creative and planning disciplines into the firm’s overall offering. (Release)

After nearly 33 years as CEO of his own firm, David Fenton has sold the agency and appointed a new chief executive. His own role will shift to one of chairman, effective immediately. Former Billboard editorial director Bill Werde has taken on the role of Fenton‘s new CEO. Werde most recently worked on new business opportunities at Guggenheim Digital, which oversees Billboard, Adweek, and The Hollywood Reporter. Fenton sold the agency to two new owners, Craig Leach, CEO of Graham-Pelton, and James Marcus, director at Graham-Pelton Consulting and former head of Fenton Studios. With the buyout, Fenton has joined Collegium, a network of cause-related agencies, which Leach and Marcus launched about nine months ago. (PRWeek)

Steinreich Communications Group, Inc. has announced that Ariella Steinreich joined the firm as media relations director. Steinreich will be responsible for providing media strategy and counseling, as well overseeing the integration of traditional and social media campaigns. Steinreich most recently was a senior associate at Burson-Marsteller where she handled global media relations for several of the agency’s clients. Prior to this position, she was at Kwittken, where she also handled media relations.

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Roll Call: MWW, Warschawski, Fenton and More

MWW announced the appointment of Simon Gentry to lead a new public affairs practice. Focused on providing clients with public affairs support in London and Brussels, Simon will draw on his extensive experience in the financial services, healthcare, technology, energy and nutrition sectors to expand MWW’s offering in London. Simon brings two clients with him to MWW in the UK: the ATM Industry Association and Cash Zone. Simon is best known for delivering the smoking ban in the UK and France for GSK. Simon joins MWW from Good Relations. Before that he ran his own specialist PA agency for ten years. He was head of European Affairs at the ABI for three years from 2000, following a six year stint in the corporate communications function at SmithKline Beecham. (Release)

Warschawski announced the promotion of Dana Dorsheimer to Senior Associate. In her new role, Dana is responsible for successfully creating, implementing, and overseeing integrated marketing communications campaigns and managing day-to-day account activities for clients. She also oversees corporate communications for the agency. Dana has successfully led marketing communications campaigns for many of the agency’s clients. Dana began her career at Warschawski as an Assistant Associate (AA), the agency’s three-month internship program. After completing the AA program, Dana was hired as an Account Coordinator at a large advertising agency where she was responsible for managing client accounts. Warschawski hired Dana back as a Junior Associate and quickly promoted her to Associate in 2012 as a result of her outstanding performance. (Release)

Fenton welcomes two new employees and veteran nonprofit communicators to its Washington, D.C. roster. Zack Langway (vice president, Digital) and Elizabeth Bartolomeo (account director) together bring nearly two decades of expertise in communications and will help Fenton clients reach their goals and propel their work. In his role at Fenton, Zack will lead the digital practice in D.C. and provide innovative digital engagement opportunities for clients. Zack comes to the company having served as an adviser and igniter for top national and international nonprofits. He helped launch Family Health International’s first comprehensive digital strategy, then went on to lead digital advocacy at the United Nations Foundation. At Fenton, Liz will lead day-to-day media outreach for clients and help set their communications strategy. Working in nonprofit communications for the past decade, Liz has extensive experience leading public relations operations and developing fundraising, marketing, and advocacy campaigns using earned, paid, and social media to engage members, grassroots supporters, and “grasstop” leaders in business, philanthropy, and government. Prior to joining Fenton, Liz was media director at the Sunlight Foundation. (Release) Read more

Roll Call: NBCUniversal, Fenton, Porter Novelli and More

Women at NBCU, NBCUniversal Integrated Media’s female-targeted creative content, marketing, and research initiative, announced the addition of eight high-level digital executives across a broad range of industries to “Women@NBC,” the digital sub-committee of the Women at NBCU Advisory Board. New members include Gina Bianchini, founder of Mightybell; Theresia Gouw, partner at Accel Partners; Aileen Lee, founder, Cowboy Ventures and Partner, Kleiner Perkins Caufield & Byers; Alison Moore, EVP and GM of DailyCandy; Brit Morin, founder & CEO, Brit Media, Inc.; Janet Scardino, former CEO, Viggle Inc.; Tina Sharkey, former Chairman and Global President, BabyCenter LLC, a Johnson and Johnson company; and Randi Zuckerberg, founder, Zuckerberg Media. (Release)

Fenton appointed Susan McPherson as Senior Vice President in its New York office. McPherson will further develop the firm’s Corporate Social Responsibility practice, which has a long tradition of working to align companies’ business practices with a commitment to the public interest. (Release)

We Are Social, the world’s largest independent social media agency, added two senior members to its fast-growing New York office. Layla Revis joins the agency as senior director, working on a range of fashion and luxury accounts. She was previously vice president at social@Ogilvy, part of Ogilvy & Mather. Erin Dorr comes on board as account director, focusing on sports and lifestyle brands.  She joins We Are Social from Dachis Group, where she managed social media and advocacy programs for clients such as Nestle, U.S. Cellular, HP and Kodak. (AdWeek)

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Career Development Series: Turning Your Non-Traditional Skills Into PR Assets

There are many people working in PR who started out doing something completely different. And many people who may be looking for ways to bring their un-PR-like skills to the public relations industry.

In the second of our four-part career development series, we discuss how one can take those non-traditional skills and turn them into PR career gold. Even if you’re already working in PR but have a hidden talent that you’d like to put to use in your career, this could be helpful.

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Former Al Gore Advisor Rejoins Fenton

Kalee Kreider, a former environmental advisor and communications director to Al Gore, has joined Fenton as MD of the firm’s DC office. Krieder worked with Gore for six years.

She was also previously an SVP with Fenton, between 2003 and 2006. During her time with the former Vice President, Krieder worked on the research and marketing for three books, the documentary An Inconvenient Truth, managed relations with media around the world, and helped with Gore’s work with Apple, Google, Current TV, and other organizations.

During her previous time with Fenton, Krieder handled national and international media relations, crisis comms, and government relations for clients including MoveOn.org and Environmental Media Services. CEO David Fenton said in a statement that her return will will aid with the firm’s expansion in the climate, CSR, and technology businesses.

Social Media Week Goes ‘Beyond Facebook and Twitter’

Tapping into the excitement over digital platforms not named Facebook or Twitter, Fenton hosted the Social Media Week panel titled “Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.

Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to reveal the first pics of little Blue Ivy (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.

And, of course, Pinterest is of interest. The “Pinterest” name was dropped a few times at last night’s event.

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Roll Call: New Offices & More Acquisitions

Kiersten Hollars

Chandler Chicco Companies (part of inVentiv Health) has acquired two German healthcare firms: Haas & Health Partner Public Relations and SanCom Creative Communication Solutions. CCC took a 19.9 percent interest in these firms in 2008. The acquisitions add 33 staffers (23 from the former, 10 from the latter), bringing Chandler Chicco’s staff total to 380 around the world. Both firms will continue with their current names and leadership.

Michael Sneed has been named VP of global corporate affairs at Johnson & Johnson, effective January 1, Ad Age reports. He will lead the global marketing and PR efforts as the company tries to comeback from a series of recalls. Brian Perkins, corporate VP of corporate affairs, will retire in March, but the company insists that Sneed is taking a broader role and is not replacing Perkins. The company is has also had a number of layoffs in the marketing area. Recalls since 2009 have cost the company $1 billion in sales, the story says.

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Roll Call: Ogilvy PR, Fenton, Resolute, and More

Arun Chaudhary

Alan Kercinik has joined Ogilvy PR as EVP of the firm’s Strategy+Planning (S+P) group. This team crosses practices and the globe to advise the firm’s clients.Kercinik was previously EVP and North American director of engagement at Weber Shandwick, serving as a leader on the firm’s Mars Chocolate account. You can also find him online at www.alwaysjacked.com and www.thirtymag.com.

Arun Chaudhary has joined Fenton as resident filmmaker in the firm’s video division. Chaudhary was previously the first official White House videographer for the Obama administration, producing 1,165 videos that reached 14.8 million views on YouTube. Last week, Fenton announced that Victor Neufeld, veteran ABC News EP joined the firm as its first executive producer.

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ABC EP Neufeld Joins Fenton

Victor Neufeld, longtime executive producer with ABC’s news program 20/20, has joined Fenton as the firm’s first executive producer. In this role, Neufeld will help the public interest firm’s clients create content.

Neufeld’s career spans 25 years, including 15 spent as EP at 20/20. He has also worked on Paula Zahn Tonight, the CBS Early Show, and ABC World News Tonight. His work has earned him a number of industry awards including Emmy and Gracie awards.

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Roll Call: C&W, MWW, Fleishman-Hillard, and More

Russ Williams

Cohn & Wolfe has added two execs to its corporate practice. Russ Williams joins as the SVP of the crisis and issues management group. He was previously SVP at the Hayslett Group. Kristin Sadlon has also joined the firm as an SVP. She was previously SVP of corporate reputation at Porter Novelli.

Joseph Cohen has been promoted to SVP in MWW Group‘s consumer lifestyle marketing group. He has been with the firm for 12 years and has worked with clients including Sara Lee, Gold’s Gym, and Zumba Fitness.

CNN’s Allan Chernoff has joined Fleishman-Hillard as senior business media consultant, according to Ad Age. He was with the broadcast news network for a decade working on CNN, CNN International, HLN, and writing for CNN.com among other properties.

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