SapientNitro has been selected as AOR to Fortune 250 company First Data Corporation, an e-commerce and payment processing business. The firm will handle brand identity work for First Data as well as provide advertising services. The firm has already been working on the company’s new “Beyond” symbol and its new tagline, “Beyond the transaction.” New campaigns are on the way.

Other SapientNitro clients include Citi, Coca-Cola, and Mars.