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Posts Tagged ‘Fitness’

Mark Wahlberg Does Vitamins, Ground Beef

WiseguyToday Edelman announced that Mark “Don’t Call Me Marky” Wahlberg, actor, producer and co-founder of an aspiring burger chain, will be the newest spokesman for GNC.

Wahlberg’s primary role will be to serve as the public face of MARKED™, a new line of “performance nutrition products” supposedly developed by “leading GNC scientists and wellness experts” in order to meet Mark’s own exacting standards for physical performance.

The Oscar-winning star of films like “The Fighter,” “Boogie Nights” and the Reese Witherspoon showcase “Fear” guarantees fans and fitness buffs that his line of multi-vitamins, powders, protein bars and other supplements will provide a needed edge to both dedicated athletes and weekend warriors who aspire to achieve their sky-high fitness goals.

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Tablets Offer Magazines a New Set of Editorial Options

Tablets continue to gain momentum as more consumers and magazine companies have embraced the devices. Paul Verna, senior analyst at eMarketer, described tablets as “a new medium — not print, not Web, and not mobile. It’s a balancing act, where tablet’s goal is to perform like PCs but still fit in your hands.” He spoke at the MPA Digital: Swipe conference on Tuesday in New York.

Verna reported that tablet usage has grown from 4.2 percent of the total population in 2010 to 17.3 percent in 2012. While men represented the majority of users (53 percent) in Q3 2011, the gender gap has since narrowed. Still, he said top magazine publishers think it will take time for reader habits to substantially shift from other media options.

At the event, magazine executives and editors discussed what sets tablets apart.

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Revolving Door: Univision’s GOP Boycott, ‘Erin Burnett OutFront,’ ‘Marie Claire,’ and More

Mitt Romney, Herman Cain, Rick Perry, Jon Huntsman, and Michele Bachmann say they will not take part in a Univision debate scheduled for January because of allegations that the Spanish-language media outlet pushed an embarrassing story about a relative to Sen. Mark Rubio (FL-R) after he refused to be interviewed for a Univision program. Univision denies this. [via The Miami Herald blog]

The BBC is to cut 2,000 jobs and will be changing its programming line up in order to trim 20 percent from its budget over the next five years.

Erin Burnett OutFront kicked off this week with good ratings, but gets bad press for the way Burnett covered Occupy Wall Street.

Arthur C. Nielsen Jr., who built the Nielsen company beyond TV and radio ratings, died at the age of 92.

Marie Claire has chosen Geraldine Sealy as editor-at-large and Joyce Chang as deputy editor. Sealy, the former deputy editor of Whole Living, and Chang, the former deputy editor of People Style Watch, replace Abigail Pesta and Anne Fulenwider. [via NY Observer]

Craig Dubow, the CEO of Gannett, steps down less than a month after taking medical leave. [via TVSpy]

More media changes after the jump.

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Revolving Door: Kindle Fire, The Root, Andy Rooney, and More

Photo: Mark Lennihan / AP

A slew of magazine publishers have signed on to Amazon’s new Kindle Fire device. Among the magazines that will appear on the tablet/”service” are Elle, Cosmopolitan, and GQ. Time Inc. still hasn’t signed on. The relationship between magazine publishers and Amazon could be as fraught as the one with Apple, GigaOm reports. But at $199, the Kindle Fire could set fire to tablet sales and consumption, Ad Age says. Kindle Fire will ship November 15.

ComScore has ranked The Washington Post‘s site The Root tops for African-American news for the past four months. The site has an average of 1.7 million unique monthly visitors and 13.5 million page views per month, according to The Root‘s press release.

TVNewser first reported on the end of Andy Rooney‘s regular 60 Minutes appearances a couple of days ago. CBS is now offering a “best of” page with a dozen entries from his 40 years with the network.

News Corp. investors want to see James Murdoch dropped from the company’s board. In other News Corp. news, “The Daily,” the company’s much-ballyhooed iPad-only publication is pulling in less than a quarter of the 500,000 readers Murdoch said it would have.

Lisa Belkin, a longtime New York Times writer, is heading to the Huffington Post. Belkin covered parenting issues, and wrote for the magazine and the Motherlode blog. Tim O’Brien, Peter Goodman, and Tom Zeller have also left for HuffPo recently.

Click through for more shifts in and around the media world.

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Revolving Door: AOL and Arrington, Conde Nast, and More

As we mentioned in this morning’s Ticker, Michael Arrington is officially out at AOL, at least for now. Forbes broke the news last night, with the caveat that things could change since there has been a lot of back-and-forth during the past week over his status with the company. The fate of CrunchFund is also still unknown.

The story says, “Huffington clearly erred here in okaying a project without fully understanding its public relations consequences,” but she ultimately appears to be the most “influential” leader at AOL. The Atlantic Wire says AOL might have reason to worry if the TechCrunch staff and readers leave with Arrington. In case you missed it, Arrington published a story on TechCrunch with his own set of demands before he got the ax.

Conde Nast is spinning off Reddit, but hanging on to ownership of the company. Conde bought Reddit five years ago.

Google is buying restaurant guide Zagat in an effort to beef up its local offerings, The New York Times reports. For Zagat, the sale also helps them at a time when it has seen its prominence decline in the face of competition from other online restaurant guide sources.

For more media news and moves, click through.

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The Skinny on Pitching Beauty and Fashion Media

“One-size-fits-all” doesn’t work any better in PR than it does in fashion, according to panelists at the Publicity Club of New York event about pitching beauty and fashion media on Tuesday. Instead, the editors and producers prefer concise, customized pitches along with headlines. As Lori Bergamotto, contributing style editor at Lucky remarked, “Clear is the new clever.”

Sending samples of clients’ beauty products that the editors can test is encouraged, as well as photos of fashion items. In addition, “Stats and studies or online polls conducted by brands,” are also welcome, noted Eleanor Langston, beauty director at Fitness.

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