-Speaking of oversharing, on to the king of oversharing, Facebook CEO Mark Zuckerberg. This story says his own precious site’s flaws allowed access to the young billionaire’s own private photos. Whoops! This could have been more fun if his private photos were interesting.
Posts Tagged ‘Forrester Research’
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A new Forrester Research study finds that more people are using QR codes now than they were last year. According to the research, five percent of adults use two-dimensional codes, including QR codes, versus one percent last year. When you only take smartphone users into account, 15 percent of respondents are using the codes, up from five percent last year. Android owners are the biggest users.
This information comes right after companies began rolling out their QR programs for the holiday shopping season.
As with any other marketing program, having a sound strategy before you get QR crazy is the best route.
While the boomer generation may not be the first group to run out and buy the latest technology, they’re nearly as likely as younger generations to own computers, access the Web on a daily basis, and own gadgets like mobile phones.
So says this Ad Age article, which presents evidence debunking the myth that boomers aren’t interested in technology. It says a Forrester Research annual benchmark study shows that over a three-month period, 46- to 64-year-olds spend an average of $650 on online shopping versus $581 for Gen X and $429 for Gen Y. And the story references a Pew Internet stat: 50- to 64-year-olds had an 88 percent increase in social media usage from April 2009 to May 2010 .
“The misconception that boomers do not appreciate tech crosses all generations. I’ve heard it from fellow baby boomers who say, ‘Wow, you’re so into technology,’ and on down to 20-year-olds who are also surprised,” said Marilynn Mobley, a tech-savvy 63-year-old who’s also a strategic counselor for Edelman‘s Boomer Insights Generation Group.
A study by Forrester Research found that only one percent of Americans regularly use Foursquare or other location-based services. Only four percent have tried one of these services. Most of the users are men between the ages of 19 and 35. However, with the introduction of Facebook Places, experts predict that these services could catch on more widely.