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Posts Tagged ‘Fox Broadcasting’

Fox Wants Judge to Ban Dish Network’s Ad-Skipping Feature

Who doesn’t love the idea of being able to curl up on the couch at the end of the day and watch a favorite TV show without having to suffer through a single commercial? Fox Broadcasting doesn’t. According to AdAge, the News Corp-owned cable giant has asked a judge for a preliminary court ban against Dish Network‘s new DVR feature AutoHop, which allows customers to skip commercials. Why, oh why would Fox try to keep this technological gem out of the hands of its viewers? Might it have something to do with the fact that networks rely on advertisers to keep them in the black? Surely Fox loves their viewers too much to be so selfish.

By the way, AutoHop isn’t the only Dish feature that Fox finds threatening. In an Aug. 22 filing in Los Angeles federal court, the network also reportedly sought to stop Dish from offering its PrimeTime Anytime function, which automatically records all prime-time shows on the four major U.S. networks and saves them for up to eight days. And Fox wasn’t alone in seeking to squelch these new features: Other networks including CBS and Comcast/NBC Universal also sued Dish in May, claiming that AutoHop infringes upon their copyrights and breaches Dish’s contracts. Touchy!

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Going Beyond Your Target Audience with Multicultural Outreach

As we mentioned earlier today, we paid a visit to the PromaxBDA event, where entertainment marketing is the big focus. This morning’s panel discussion, “Targeted Marketing: How to Affect Audience Uptick Through Inclusive Marketing” offered case studies that showed how major brands, Fox Broadcasting , Lifetime, and CNN among them, are reaching multicultural audiences.

Because of this year’s Census numbers, a lot of the discussion focused on how to target Hispanic audiences. However, targeting one group doesn’t mean you’re not reaching others. The examples presented showed how audiences don’t live in a cultural vacuum, and what works with one group may relate to others as well.

In one interesting example, Danny Mandelbaum, marketing brand director for Heineken, said a commercial that had been intended for Hispanic audiences (above) went over so well, it’s now being shown in countries around the world.

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