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Posts Tagged ‘Frito Lay’

Why Lay’s Wants to Quit Social Media and Hates America

lays flavor

This may give you an idea. 

Last year, Lay’s potato chips introduced America to a cool concept called “Do Us a Flavor.” This crowdsourcing experiment took place over the wonder of social media. It was incredibly popular and Frito-Lay thought they created the genesis of social media marketing.

In fact, according to this story from ABC News, the winning flavor Cheesy Garlic Bread (and uh, meh) beat out finalists Chicken & Waffles and Sriracha drew more than one million votes on Facebook and Twitter and nearly 3.8 million consumer-generated flavors. Good times, right? Time for Round 2, right?

Yeah, not so much. At least for Frito-Lay. For the rest of us ne’er-do-well, social media misfits, it’s the stuff of legend.

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Mediabistro Job Fair

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Friday Munchies: Seattle PD Gives Free PR to Frito-Lay at ‘Hempfest’

Boy oh boy, those sure do look like Scooby snacks.

Frito-Lay—or, more specifically, Dorito’s—received a bit of free viral PR this week via an unlikely source: the Seattle Police Department.

On Saturday the city will host its annual “Hempfest”, a gathering of like-minded people dedicated to making rope, oils and clothing from the world’s most naturally resistant fiber (we kid, we kid). Cops surveying the festival plan to hand out 1,000 bags of munchies in what the department is honestly calling “Operation Orange Fingers”. Said bags will each bear stickers urging attendees to visit the department’s Marijwhatnow page for more details of the 2012 laws which legalized simple possession of that one thing in Washington State.

We would mention that they’ll also arrest anyone found possessing more than the legal amount of weed or trying to drive while under the (obvious) influence, but we wouldn’t want to harsh your buzz. We’re more amused by the department’s Twitter responses:

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PR Kerfuffle Over Caffeinated ‘Cracker Jacks’

Fans of Cracker Jacks will soon find something other than temporary tattoos, cheap trinkets and miniature games hidden in their sweet and salty treat bags: a jolt of caffeine.

Not thrilled with the idea of your little tikes loading up on “jacked up” cracker jacks and bouncing off the walls? Fear not! PepsiCo (parent company of Cracker Jack makers Frito-Lay) assures us that it will only market the soon-to-be-released Cracker Jack’d Power Bites to adults. Not buying it? Neither is the Center for Science in the Public Interest (CSPI), which charges that the planned snack violates federal food regulations.

In a letter to the Food and Drug Administration, CSPI argued that “Caffeine is generally recognized as safe only in cola-type beverages and only at concentrations of 0.02% or less (about 72 mg per 12 oz.).”

When asked about these allegations, a Frito-Lay spokesman told Ad Age that Power Bites will include “two flavors that will contain coffee, a natural source of caffeine, as an ingredient…We stand by the safety of all products in the Cracker Jack’d line, including those that contain coffee. It is worth pointing out the regulation referenced in CSPI’s letter to FDA speaks to caffeine–not coffee–and is not an exhaustive list of the safe uses of caffeine in foods and beverages.”

The FDA wasn’t the only organization to receive a strongly-worded note from CSPI.

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Frito-Lay Hit With Lawsuit Over Packaging Claims

Tostitos has already been slammed for its fake “artisanal” labeling. Now it’s being sued for allegedly fake “all natural” labeling.

Milberg LLP has filed a class-action lawsuit against Frito-Lay claiming that the company’s packaging on Sun Chips and Tostitos chips is misleading. The claim is based on the use of genetically modified seeds corn and vegetable oil used in the product. The Huffington Post points out that the FDA definition of natural is, ”ingredients extracted directly from plants or animal products as opposed to being produced synthetically.” So the case could be hard to win.

Milburg has previously sued ConAgra for the same reason. While things are slow next week, tell your clients to fact check their packaging.

Doritos Creator Dies, But Unhealthy Snacks Live On

The creator of Doritos snack tortilla chips, Arch West, has died at the age of 97. And like his fellow snack creator before him, Fredric J. Baur, who invented the Pringles packaging, West’s creation will be incorporated into his final send off. His family plans to sprinkle Doritos on his final resting place.

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Women at NBCU Tallies the Top in Brand Buzz

Women at NBCU, NBCUniversal’s initiative for marketers looking to reach the ladies, has taken a look back at the past year in its Brand Power Index (BPI) and tallied up the top brands and campaigns.

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