USA Swimming, the national governing group for the sport of swimming and the organization responsible for choosing and training members of the U.S. Olympic swim team, has chosen Simone Smalls Public Relations for outreach targeting general and multicultural media. The firm will promote swim meets and grassroots initiatives focused on water safety and other topics.

Banfi Vintners has chosen M Booth as its AOR.¬†Lauren Swartz, M Booth SVP and head of the firm’s wine and spirits practice, will manage strategy while¬†Lars Leicht will lead the account.

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