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Posts Tagged ‘Galaxy S III’

Can the ‘iPad Mini’ Make up for Apple Maps?

Thanks to Interbrand and common sense, we now know that Apple is the No. 2 most valuable brand in the world—and its profile is rising faster than that of any other company.

Yet, in the wake of disappointing iPhone 5 sales numbers and the whole Apple Maps debacle, some have begun to wonder whether CEO Tim Cook is strong enough to sustain his company’s incredible upward trajectory.

We may find out soon enough with Apple’s latest product roll-out: the iPad mini. Details about the model are still vague, but if we didn’t know better we might say that Apple is playing the classic “show ‘em the carrot” PR game by leaking news about their newest digital accessory, encouraging rumors to build in the tech world and getting ahead of chief rival Samsung’s mini-Galaxy S III roll-out.

How important will the iPad mini be? Will it distract the public (and the ravenous tech blog community) from Apple’s recent PR stumbles?

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Don’t Cry for Samsung. It’s Doing Fine.

PR is a tricky art—sometimes what looks like a big win turns out to be anything but, and companies that seem to be stuck in the PR doghouse may actually be doing much better than they appear.

There’s no doubt that the last few weeks have brought a string of negative news for Samsung, the world’s largest electronics manufacturer. The latest development in the ongoing Apple vs. Samsung fight indicates that the company’s biggest iRival isn’t happy to leave a mere flesh wound. After winning the big copyright suit, the Silicon Valley tech god’s reps filed a motion on Friday to ban the sale of each offending product in the US—and they’d also like an extra $700 million in damages just to round things out.

Sounds like Apple has Samsung down for the count, right? And no one, not even the company’s own representatives, has tried to argue that it makes the more innovative, higher-quality products.

Here’s the thing, though: Samsung is doing just fine despite all this noise. In fact, it’s doing better than ever.

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