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Posts Tagged ‘Game of Thrones’

Adventures in Marketing: Dothraki Language Course Is a Real Thing

Living Language Dothraki_ A Conversational Language Course Based on the Hit Original HBO Series Game of Thrones(Paperback) Book | HBO ShopHave you ever wanted to ask out the Mother of Dragons herself, Daenerys Targaryen, but were held back only by the language barrier? Never fear: Language Dothraki: A Conversational Language Course Based on the Hit Original HBO Series Game of Thrones is here.

A mouthful of a name? Sure. But so are most of the names in the book series and show. The new guide to Dothraki, compiled by acclaimed language and culture consultant David J. Peterson, features over 500 words and phrases, some of which were made up exclusively for the course, and will cover everything from vocabulary and grammar to pronunciation and cultural notes.

Three versions of the system (the basic package, the expanded online course, and one with a companion mobile app) will be available for your educational needs on October 7th, but all three are currently available for pre-order — because the marketers are no dummies, and likely wanted to ensure the promo was announced while the current season of the show was going strong. Read more

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How Should HBO Respond to ‘Game of Thrones’ Controversy?

Game_of_Thrones_title_screen.png.CROP.promo-mediumlargeSince Sunday night’s episode of “Game of Thrones” aired, the internet has been abuzz with controversy over a decidedly disturbing scene that played out very differently in the show than it did in the books; what was written as an instance of consensual (yet creepy) sex played out on screen as an incredibly difficult-to-watch depiction of rape.

While many fans were angry that a character endowed with his own (strange) brand of honor had been re-written as capable of committing such a heinous, unforgivable act against a person he loves — and some wondered why the showrunners felt the need to make an already-disturbing scene so much more violent — all of this this would normally be a question of artistic license and therefore not discussed on a PR blog.

However, comments made by the show’s director Alex Graves have — if unintentionally — shifted the discussion from a touchy one about creative decision-making to a deeply serious one about our culture’s struggle with the definition and recognition of what rape actually is.

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HBO Drops Beats and Rhymes into Game of Thrones Promos

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The sigil of House (Big) Boi

HBO wants more hip-hop heads and reggaeton lovers to watch Game of Thrones this season—and The Wall Street Journal is ON IT.

This Friday the network will drop a free mixtape featuring top rhymers ranging from Wale to Daddy Yankee, who riff on Seven Kingdoms themes in order to raise awareness of the show among more “multicultural” audiences (their word).

Unfortunately, Drake sat this one out; he was too busy firing his PR firm.

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Game of Thrones Shares Some Content with U.S. Olympians

Today in Things We Missed This Weekend, HBO’s Game of Thrones took a little extra step to increase the already-insane hype for Season 4′s April 2 debut.

Well before most viewers were settled in to check out the latest trailer ahead of True Detective (which just got really interesting, BTW), the show’s Twitter feed sent a few custom “sigils” to American Olympians who count themselves among its many, many fans.

Here’s the first one, for figurer skater Meryl Davis. We particularly like the co-opting of Twitter bio platitudes (hat tip to Henry David Thoreau):

The hope, of course, was that these athletes would share the custom graphics with their own Twitter/Instagram followers.

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Brands See Opportunity In Gay Marriage Ruling

We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.

Of course, politicians of all stripes were quick to offer their takes on the issue.

In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?

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PR Faux Pas: HBO Rep Says Piracy ‘Is a Compliment of Sorts’

Most of the world’s biggest media companies have recently taken some time to endorse or promote the latest anti-piracy campaigns like the so-called “six strikes” law that would use web providers to mess with the service of people who share copyrighted properties.

Despite this fact, HBO programming president Michael Lombardo committed a PR faux pas during an interview with Entertainment Weekly in which he addressed Game of Thrones’s status as the most-pirated show of all time with an effective “meh”. Here’s the money quote:

“I probably shouldn’t be saying this, but it is a compliment of sorts. The demand is there. And it certainly didn’t negatively impact the DVD sales. [Piracy is] something that comes along with having a wildly successful show on a subscription network.” (Ed. note: a concluding “bitch!” was strongly implied.)

How does this relate to PR?

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Oreo Agency 360i Just Won HBO’s Social Media Account

Today AdAge brings news that 360i, the digital agency responsible for all those creative Oreo tweets you’ve read so much about this year, will now handle social media marketing for HBO — and this right after we posted on how Game of Thrones always has the best promo swag!

The premium cable giant, which brought its social operations in-house in 2007, chose 360i to create campaigns designed to stir the buzz among fans online. The agency’s team will rep HBO at the same time as the folks at Campfire, the NYC firm responsible for creating several innovative fan engagement campaigns on the channel’s behalf. According to an internal release, Campfire’s latest work for HBO involved the second annual “pledge your allegiance” campaign promoting the release of season 2 on DVD this February.

Click through for a case study video of the release date event, complete with awesome ice sculpture:

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Game of Thrones Still Has the Best Swag

We don’t know if you guys are crazy excited about the third-season premier of HBO‘s mega-hit Game of Thrones, which is less than a week away — but we are!

You may have heard earlier this year (or in 2011 via our sister site AgencySpy) about how GoT‘s marketing/PR teams are absolutely the best, but we’d like to take a moment to remind you why that’s true (and encourage you to check out this awesome print ad one more time). This year the GoT folks followed up on their promo winning streak and even took it up a notch by sending customized “kits” to various celebrities, aka “opinion leaders”, each of whom seemed to follow up by hyping the show on social:

We’re not sure what’s in these boxes besides Season 1 and 2 DVDs and some other assorted goodies, but does that even matter? And have you checked out the totally awesome Join the Realm site, where you can create your own family arms?

Here’s the lesson of this story:

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Game of Thrones Proves Print Ads Aren’t Dead (and Neither Are Dragons)

In case you missed it (because we somehow did!), HBO ran a massive Game of Thrones ad in last Monday’s New York Times. At first glance, this spot may have sent readers ducking for cover or calling out for the nearest sword-wielding resident of Winterfell.

Game of Thrones New York Times

We’d say this promo campaign, complete with fictional stories that ran parallel with the show’s plot points and an ominous dragon shadow splayed across two pages of newsprint, proves that newspaper advertising can still generate some serious buzz when it’s done right.

Of course, HBO isn’t relying on print alone for its major GoT marketing campaign; in a follow-up to the NYT ad, the premium cable giant decided to take the duck-and-cover dragon shadow to the next level by featuring the image on the facade of its own Los Angeles high-rise last Tuesday.

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Male-Targeted Shows’ Huge Female Viewerships Defy Marketing Clichés

Once upon a time, at the same time every week, one of my roommates and I had to ditch our apartment (occupied by a few fellow young women) for a guy friend’s abode so that we could watch South Park as it aired — our own TV was occupied by banter delivered at tongue-twisting-speed by The Gilmore Girls, which aired at the same time as our beloved Kyle and Cartman. So when this female fan of shows like Rescue Me, Archer, and The Following read AdAge’s article discussing the popularity of male-targeted shows among women, the first thing I thought was, “I knew it wasn’t just us!”

In fact, the highest-rated cable show among women so far this year is not FOX‘s female-targeted New Girl or Lifetime‘s Dance Moms, but AMC‘s gore-filled zombie apocalypse drama The Walking Dead. According to Nielsen, the February 10 mid-season premiere of The Walking Dead drew a 5.0 rating/11 share among women 18-49 (almost twice that of its nearest competitor). To give that number some context, shows like ABC’s Once Upon a Time and CBSThe Good Wife are lucky when the same demographic comes in above a 1.5.

So does that mean that women are seeing past gore and violence to intricate story lines and interesting characters? It’s not that simple. Horizon Media research director Brad Adgate says gore isn’t necessarily a turnoff for women. “If there’s one genre that’s really popular with men and women, science fiction is it—anything that deals with the occult really.” To support his point, Adgate mentions long-running procedurals like CSI and Law & Order: SVU, which boast an overwhelmingly female audience.

It seems we ladies aren’t wading through the scary stuff–we are wholly engrossed in it. Girls may be sugar and spice and everything nice, but we also like to watch shows about serial killers.

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