TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Giving Tuesday’

How Do Millennials Feel About Charity?

shutterstock_120460033

On Giving Tuesday, we thought it would be appropriate to explore the relationship between charities and that most important demographic: Millennials (yes, we dislike the word too, but it seems we’re stuck with it).

Truth be told, we were initially inspired to write this post because of an irritating quote that “The Millennial Whisperer”, aka psych professor Dr. Jean Twinge, offered Digiday last week:

“One common [claim] is that this generation really wants to help people and they want jobs where that’s the No. 1 goal and that they’re very interested in getting along in government. And that’s not true. They’re even less interested in that than previous generations.”

So Gen Y talks a good game on generosity but doesn’t follow up, huh? Other researchers beg to differ.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Google Gets Into the #GivingTuesday Spirit

Screen Shot 2013-12-03 at 10.35.32 AM

Google knows charity. Today the search masters have taken an extra step to promote the Giving Tuesday event, hosting a 12 hour “Hangout-a-thon” in order to connect those interested in giving to the best non-profit and charity organizations.

Moderated by Mashable, the event has 24 non-profit partners including such big names as Save the Children and UNICEF as well as newcomers like Charity Waterthe Malala Fund and Girls Who Code. Its stated purpose is to “spread awareness about under served charities“, and we’re also very interested in hearing from the TOMS and Warby Parker founders on the notion of “gifts that give back.”

Read more

PR Takes a Lead Role in #GivingTuesday

179726_484215531657158_5599765_n

Giving Tuesday, an event started last year to counter the “buy buy buy” message of Black Friday and Cyber Monday, was a resounding success that looks to be even bigger this year. The initial goal was to get 250 nonprofit organizations to participate in 2012, but the total quickly grew to ten times that number, and more than 5,000 have signed up for the 2013 event.

While the United Nations Trust and the 92nd Street YMCA claim credit for the idea’s origins, the PR industry has played a large role in making it work—especially this year.

As The Holmes Report noted last week, agencies including Weber Shandwick, Fleishman Hillard, Havas and more collaborated on both outreach and the development of related “digital toolkits” to ensure that this year’s event is expertly organized. The process benefits agencies, clients and the public at large, with some organizations reporting a 50% rise in donations.

The National Philanthropic Trust held several events in the Philadelphia area in order to help organizations make the most out of Giving Tuesday, and in this Harvard Business Review piece president and CEO Eileen Heisman encourages charities to develop their own creative innovations on the theme.

We planned to find some of our favorite Giving Tuesday efforts, but we were a little overwhelmed by the search results. Which campaigns stuck out to you, dear readers?

(Image via the Giving Tuesday Facebook page)

5 Novel Low-Tech Holiday Gifts to Serve High-Tech PR Needs

Holiday Gifts Tent Club SandwichHoliday gifting has become so complex that one needs a special calendar and glossary. Today’s Cyber Monday is for online shopping and Giving Tuesday is for charity donations. Shopping via mobile, social showrooming and self-gifting are also on the rise. Whatever your preference, PRNewser searched design sites and museum stores to find PR-related items. The 5 products below are mostly low-tech, but they solve the latest digital dilemmas facing PR industry execs.

1.Pitch a Club Sandwich Tent for Top-Secret Meetings
Tents are hot in politics now, with President Obama and New York City’s Mayor-elect Bill de Blasio using them for different reasons. At De Blasio’s ‘Talking Transition’ Tent, residents offered input on pressing issues. Obama’s advisers always pack a security tent for his overseas trips that they pitch inside his hotel room to avert foreign spies. With the Club Sandwich Tent, you can join the trend. Just soundproof the inside with aluminum foil and check for electronic bugs. Then you’ll be ready to thwart eavesdroppers during crisis summits, or to host a picnic.

Holiday Gifts Ear Warmers Red Green Final2.Wear Strawberry Motif Earmuffs to Tune Out Airplane Passengers’ Loud Cell Phone Calls
You might ask, “On what occasion other than holidays would one wear these red and green earmuffs?” The answer: on airplanes, as soon as airlines allow cell phone calls. Public reaction so far has been thumbs-down, but soon passengers will fill planes with incessant chatter. With these comfy faux fur and plush earmuffs, you’ll protect your ears and send a clear signal to your loud seatmates: “Shush, I’m listening to the Beatles song, Strawberry Fields Forever.”

Read more