On Giving Tuesday, we thought it would be appropriate to explore the relationship between charities and that most important demographic: Millennials (yes, we dislike the word too, but it seems we’re stuck with it).
Truth be told, we were initially inspired to write this post because of an irritating quote that “The Millennial Whisperer”, aka psych professor Dr. Jean Twinge, offered Digiday last week:
“One common [claim] is that this generation really wants to help people and they want jobs where that’s the No. 1 goal and that they’re very interested in getting along in government. And that’s not true. They’re even less interested in that than previous generations.”
So Gen Y talks a good game on generosity but doesn’t follow up, huh? Other researchers beg to differ.