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Posts Tagged ‘Glenn Beck’

PR Pros Sound Off on NBC Late Night Fiasco; Agency Continues To Pitch ‘Tonight Show’ Content

Several PR executives sounded off to the Times David Carr in a story today on the NBC late night fiasco. Only one – Matthew Hiltzik, who represents Katie Couric and Glenn Beck, among others – went on the record. Two others declined to go on the record because of business conflicts, something a prominent publicist also said to PRNewser yesterday.

Hiltzick declined to comment on NBC’s side of the equation, but did say Leno and O’Brien “deserve credit for being professional, addressing the issue head on, and maintaining their sense of humor on-air, while dealing with what everyone knows is happening backstage.” One publicist who declined to be named said everyone may be making much ado about nothing. “NBC is just one big hit away from all of these jokes being forgotten,” they said.

Regardless, digital agency New Media Strategies, who works with NBC, is still pitching “Tonight Show” content to the media. From a pitch sent to today, highlighting NBC programming:

Tonight Show: Conan shared more opinions on the NBC reshuffling on his show last night. In two very funny clips, world leaders weigh in with their opinions and writer Deon Cole returns with his hilarious take on the situation, too. Then, Conan’s first guest Tom Brokaw took some time out to recall what he remembers about Conan in his early years at NBC.

PRNewser is keeping tabs to see if any additional announcements are made today.

TechCrunch Announces PR ‘Crunchie’ Award Finalists


TechCrunch giving awards to PR firms is like Glenn Beck giving out a Pulitzer Prize. TechCrunch loves PR firms just about as much as Beck loves the “liberal” media.

That being said, the finalists for the “Best Tech PR” Crunchie Award are:

Brew Media Relations


OutCast Communications



SutherlandGold Group

Vote here. It seems Facebook PR head Brandee Barker has already cast her vote, via the above tweet.

Are News Corp’s PR Changes and Rupert Murdoch’s Recent Gaffes Related?


Earlier this week, we reported that News Corporation chief marketer Gary Ginsberg, who also has a crisis communications background, will be leaving the company. In the last two weeks, News Corporation’s CEO, Rupert Murdoch, has been involved in several “PR gaffes.”

Last Monday, in an interview with Sky News Australia, Murdoch said Fox News anchor Glenn Beck, “was right” when he called Pres. Obama a racist.

Then, last Thursday News Corp. COO Chase Carey was asked what he thought about Murdoch’s comments on pulling Wall Street Journal content from Google’s index. Carey laughed and said, “I haven’t spoken with him since then.” Not exactly a ringing endorsement of the boss’s plan.

Then earlier this week, Murdoch called New York Gov. David Patterson “…a very nice, honest man who’s blind and can’t read braille and doesn’t really know what’s going on. It’s not a joke, it’s a tragedy we’re facing at the moment.” He later issued an apology to the governor.

Just this morning, Murdoch was caught off guard by a reporter from Media Matters. All of this got us wondering: are Murdoch’s PR gaffes tied to the departure of his top PR man, Ginsberg, or is it just coincidence?

A source close to the matter tells PRNewser they can’t imagine them being related, since Ginsberg hasn’t yet left and there has been no transition. However, the source did say, “It’s a contrast to how the Fox News [PR] people are in terms of interviews because they monitor every interview and they are very cautious on every point. It seems on the News Corp. side they lost sight of that. I don’t mean that in a negative way at all to the Fox News people. They are very on top of it and they are very careful.”

We discussed the topic on today’s mediabistro Morning Media Menu podcast, among other media news. You can listen to all the past podcasts archived at or download episodes for free on iTunes.

Former Rush Limbaugh Spokesperson Launches PR Firm


Veteran radio PR executive Amir Forester launched her own firm today, Forester Public Relations. Forester has experience handling media talent and launches her agency with radio personalities Phil Hendrie and Elvis Duran.

Before launching her own firm, Forester ran the communications department at Premiere Radio Neworks, where she was spokesperson for radio personalities such as Rush Limbaugh, Dr. Laura Schlessinger, and Glenn Beck.

Glenn Beck Publicist Matthew Hiltzik: ‘My Job Is To Look Out For His Personal Business Interests’


How much credit can Glenn Beck‘s publicist Matthew Hiltzik take for Beck’s rise to stardom? According to a story by the Washington Post‘s Jason Horowitz, a lot. Horowitz published a profile today on Hiltzik, the longtime democratic strategist and former Hillary Clinton campaign employee, and how some former allies find his alliance with Beck “shocking.”

There are a bunch of money quotes in the story, including this one:

“I love Matt,” said Ken Sunshine, a Democratic activist and public relations powerbroker whom Hiltzik regards as a mentor. “I value our friendship, but I wouldn’t be caught dead representing Glenn Beck.”

It is worth noting, as Horowitz’s story does, that Hiltzik has clients on all sides of the spectrum, including Katie Couric, Alec Baldwin, Annie Leibovitz and Don Imus. We spoke to Hiltzik last a few weeks ago when Couric interviewed Beck for the debut of her web show. He acknowledged he was still working with Beck, but like most adept PR pros, wouldn’t comment on strategy or even if he set up the interview.

“My job is to look out for his personal business interests and try to weave them in well with his partners…We give strategic counsel, which includes managing the profile of the business,” Hitzik told the Post in regards to his work with Beck.

How Did Katie Couric Book Glenn Beck on Her Web Show? Hint: They Have the Same Publicist

For the debut guest on her new show, @katiecouric, the CBS Evening News anchor interviewed Fox News host Glenn Beck. Certainly Beck has had his fair share of media attention of late and could provide some buzz to the new show. Beck delivered with the following quote: “I think John McCain would have been worse for the country than Barack Obama.” Thank you, Mr. Beck.

However, there is another connection between the two: they have the same publicist. Matthew Hiltzik of Hiltzik Strategies confirmed to PRNewser that he does represent both Couric and Beck, but declined to comment on whether he had set up the interview.

Barack Obama’s “Publish First, Filter Later” Presidency

[Image of President Barack Obama and family leaving Ghana in July courtesy: The Official White House Photostream]

Is President Barack Obama in the media too much? It is a question being tossed around quite a lot as of late, and is the complete opposite of what many thought about President George W. Bush and his administration: they weren’t in the media enough.

This week’s New York magazine cover story by Jennifer Senior looks at the “publish first, filter later” Obama administration. However, one should not confuse a deluge of media appearances and constant use of social media with not controlling the message. Writes Senior:

Though the president may be liberal with his media appearances, his relationship with the traditional White House press corps is complicated. The Obama administration runs a very disciplined press operation. Its aides almost never leak, unless it’s deliberate. It’s highly selective about access (during the transition, The New York Times White House team didn’t get the usual sit-down interview).

Senior goes on to state that the President realizes, “in the same way a blog can’t survive on just one post a day, a presidency can no longer survive on one message per day or one press conference per year. Instead, you have to turn on a fire hose.” But will the American public sour of these tactics? As of now, it doesn’t seem to be the case. For the first half of the year, “Obama’s approval rating was above 50% in all but two states, Wyoming and Alaska,” according to Gallup, and despite a slight dip in recent weeks, it has rebounded back to almost 60%.

But the administration finds itself in a rare position on the issue of health-care reform: the defensive. The administration understands that it needs to counter attacks in recent weeks from conservative groups and media, including Rush Limbaugh and Glenn Beck. “There’s a whole set of rumors that the old playbook would tell you not to do anything about because you draw attention…The lesson we’ve learned is you ignore these rumors at your peril, and the right answer is to take them head on in as big a way as possible,” White House deputy communications director Dan Pfeiffer told The New York Times.