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Posts Tagged ‘Golden Globe awards’

Please Tell Us #TweetTheDress Won’t Be a Thing Now

The Twitter DressWe would never go so far as to call ourselves fashion experts. In fact, we have to rely on our wife to tell us not to wear an outfit involving a sweater, pants, shoes and socks that are four different shades of brown.

That said, we were struck by one fashion innovation that did not make its debut at last night’s Golden Globe Awards. Why didn’t it appear on the red carpet? We’re going to go out on a very long limb here and say that most actresses know better than to damage their careers by wearing it. We didn’t think any single dress could be more desperate for attention than Jennifer Lopez‘s famously revealing green thing, but we were very wrong.

CuteCircuit–maker of such novelties as the “Hug Shirt“–just announced a PR campaign for its latest creation, the “Twitter dress”. Celebrity watchers may have already seen it on former Pussycat Doll Nicole Scherzinger, so we have to take back our previous statement about no one being desperate enough to wear it.

Anyway, the dress literally displays tweets including the #tweetthedress hashtag via a laptop that “transmits tweets from its antennae to a microprocessor tucked away inside the lining of the dress”. We’re not exactly sure how the message selection process works, but a model apparently wore the device on  Today this morning, so we have a feeling that the Internet will be laughing about it soon enough.

This is the least efficient piece of clothing ever invented. It puts Yoko Ono’s open toe, thigh-high boots (for men) to shame.

The question for PR pros: if CuteCircuit were a client, how would you promote it?

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Thoughts on Jodie Foster’s Golden Globes Speech

Confession: we kinda missed the Golden Globes last night on account of our unwillingness to put up with the hosts on the free PopSugar stream. But we are aware that everybody is talking about Jodie Foster‘s very personal “coming out” speech and that many fellow actresses (and Mel Gibson) were predictably moved to tears, so we figured we’d examine it from a PR perspective. Here’s the full clip in case you didn’t catch it:

Well, she certainly did it with style, didn’t she? We love how she danced around “the question” while letting everyone know the answer.

Next issue:

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Golden Globe Chatter Targets Host Ricky Gervais, Zooey Deschanel’s Nails

While we were away, the Golden Globe awards happened. Glamour, glitz, Madonna made a funny!

While we were casually flipping back and forth between the awards and the Australian Open, others were tweeting with purpose about all of the goings on in Hollywood. According to some new numbers, there were more than 822,000 tweets from nearly 300,000 unique users. The most retweets were for the one at left from Zooey Deschanel. Others who had the Twitterverse all fired up were the host, Ricky Gervais, Perez Hilton, and Game of Thrones. TweetReach tells the tale in the infographic here.

While the tweeting reached an all-time high, the ratings did not. It beat other programming on at that time, but fell short of last year.

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