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Posts Tagged ‘Google’

Microsoft Sticks with Former Clinton Flack for Top Strategic Role

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Microsoft isn’t listening to our advice.

Last week we learned that the company’s new CEO Satya Nadella was supposedly close to dropping former Clinton family flack/Burson-Marsteller head Mark Penn, now known as the guy behind all those anti-Google ads, as part of its brand refresh.

It now appears that Microsoft will take the very opposite approach by giving Penn the chief strategy officer position; he previously served as EVP of ads and strategy.

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Are ‘Connected Appliances’ the Next Big Thing, or What?

One way to bring attention to your client’s burgeoning industry: sell it to Google. The company’s $3.2 billion purchase of “smart home” startup Nest was the best possible PR for the push to synchronize appliances, which has yet to catch on despite all the press because it sounds a little weird.

This morning, however, we found ourselves strangely compelled by this demonstration of the world’s first “connected washing machine” via Berg, a UK cloud service company.

Today the product scored a mention in The Guardian, and based on the headline/pitch we can see why…

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Google’s Latest Press Release Tells Us How Not to Be ‘Glassholes’

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Google feels your pain…if you include yourself among the many “normals” who find themselves annoyed or freaked out by what the Internet has decided to call “Glassholes.”

In order to address the fact that the few “Glass Explorers” who’ve been picked to ease the product into the public sphere often come off as a cross between paid corporate shills and Doctor Who extras, Google just released a handy “how to” guide.

Now let’s review some highlights from the company’s first release as the digital Emily Post:

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WWD Keeps It Glassy for New York Fashion Week

You know, we really doubted Google Glass there for a minute.

Somehow, the world’s nerdiest eyewear continues to score media wins: the latest is the news, announced this morning, that WWD will include a “Glass Menagerie” in its New York Fashion Week coverage. What does that mean? Here’s your answer:

WWD isn’t just highlighting Glass, either.

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California to Google Barge: ‘Get off My Lawn!’

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Let no one accuse Google of being humorless. In November the company responded to rumors about the mysterious barge now floating in the San Francisco bay with the following statement:

“Google Barge…A floating data center? A wild party boat? A barge housing the last remaining dinosaur? Sadly, none of the above. Although it’s still early days and things may change, we’re exploring using the barge as an interactive space where people can learn about new technology.”

So…it’s like the digital Air and Space Museum?

We still have no specifics regarding the purpose of this massive metal husk, but the state of California’s decision to make Google move it ensures a new round of media attention as tech reporters everywhere continue to speculate.

It’s not really Google’s fault this time, though.

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Spin the Agencies of Record

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Now guess which is which…

Madame Tussauds Las Vegas signed local strategic consulting/PR/social firm Vox Solid Communications as its AOR.

Vox will handle all PR and social for the timeless “interactive” museum in the world’s most appropriate location: right in front of the Venetian on the Vegas strip. We can only imagine the campaigns to follow.

For the record, we’ve always been fascinated by Tussauds’ Manhattan branch, and wouldn’t mind visiting the Marvel Super Heroes 4D Experience and hangin’ with Mr. (Bradley) Cooper so we can pretend all those sequels to Iron Man and The Hangover never happened.

_________________________

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Google Glass Almost Looks Normal Now

We figured Google had to have plans to make Glass a little more palatable.

When The Simpsons makes you look bad you know it’s time to move, because someone wrote Sunday’s jokes months ago and they still felt fresh (especially after the terribly racist “Comic Book Guy Gets a Japanese Girlfriend” episode).

Here’s CNN‘s take on the newer, friendlier Glass:

Today the upgrade scored a New York Times writeup thanks to its new prescription partnership with insurer VSP and a designer interview in WWD (subscription req’d), but most bloggers just used the occasion to come up with new ways to make fun of the product.

Given that this is Google, we feel like one day Glass will become so well-integrated with our eyewear that it won’t be noticeable—and then we will feel stupid.

For now, we’ll just point and laugh.

14 Dos and Don’ts for Guest Blogs

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In the midst of all this talk of Google’s “crackdown” on blog spammers, it’s the perfect time for us to feature a guest post from Serena Ehrlichdirector social and evolving media with Business Wire, on how to make the most of your blog entries.

For years, Google’s webmaster, Matt Cutts, has been dropping hints that the days of guest blogging as a link strategy were ending. Once a safe, approved way to increase awareness and drive relevant inbound traffic, guest blogging became a top practice for link-building spammers who stuffed guest blogs so full of keywords and links that the blogs themselves were almost unreadable.

So what about legitimate guest blogs? What about those valuable op-ed pieces placed on leading industry sites? How does Google’s latest warning affect legitimate guest blogs and their authors?

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PR Win: Basketball Teams Are Hyping Google Glass Now

Google Glass struggled to get off the ground in 2013, and there’s no doubt that the Wiredthis product will never appeal to the general public” article was terrible PR.

Google’s still going to push it, though—and this month Glass officially entered the sports world. We’re not sure who’s behind PR at the company (though Peter Himler gave us some hints with this 2010 blog post), but the Sacramento Kings‘ decision to showcase Glass is a big win. Here’s the preview:

Looks pretty cool with the ringside seats and all, though it’s hardly HD. It’s mostly successful in showing us that Glass does have some potential real world applications beyond making you look really weird.

Our proposal: Doggy Glass for the Animal Planet “Puppy Bowl”. Think about it, Google.

(H/T PR Week UK)

Yahoo Still Gets Way More Traffic Than Any Other Comparable Site

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Go ahead and make fun of Yahoo for its many desperate attempts to stay relevant:

Just don’t say Yahoo is dead. Not yet, at least.

The findings reported in yesterday’s CNET post make clear that Yahoo remains, for whatever reason, the top website Americans visit when they log in via desktop. Ahead of Google, even!

Sure, there are a lot of qualifiers we need to add to these findings, primarily that they don’t include laptop or mobile traffic, aka the most important kind.

The point, though: Yahoo is like the USA Today of web properties. You might not take it seriously, but if you want Americans to hear about your client, it should still hold a top spot on your pitch list.

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