- US companies spend $150 billion annually on advertising and only $5 billion on public relations
- Advertising professionals make up to 75% more than their PR counterparts
- MBA courses in public relations are far rarer than courses in advertising
- When it comes to pop culture figures, advertising has Don Draper while PR has…Samantha on Sex and the City. Not a fair match, is it?
No matter what the public thinks of the public relations industry, we all know how important it is—and so do the people in power. Steve Jobs himself often served as Apple’s pitchman, calling The Wall Street Journal reporters at home to hype his company’s latest tech innovations.
OK, so why don’t the unwashed masses give us the respect we so obviously deserve? The reasons are clear enough: