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Posts Tagged ‘Gregory Galant’

How Come PR Gets No Respect?

Rodney DangerfieldMuck Rack’s Gregory Galant begins his latest CNN piece on the state of the PR world with a few unsettling facts:

  • US companies spend $150 billion annually on advertising and only $5 billion on public relations
  • Advertising professionals make up to 75% more than their PR counterparts
  • MBA courses in public relations are far rarer than courses in advertising
  • When it comes to pop culture figures, advertising has Don Draper while PR has…Samantha on Sex and the City. Not a fair match, is it?

No matter what the public thinks of the public relations industry, we all know how important it is—and so do the people in power. Steve Jobs himself often served as Apple’s pitchman, calling The Wall Street Journal reporters at home to hype his company’s latest tech innovations.

OK, so why don’t the unwashed masses give us the respect we so obviously deserve? The reasons are clear enough:

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Muck Rack Adds Twitterable Press Release Service

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Muck Rack, the site that tracks journalists on Twitter, launched a short-form press release service today. For a buck per character, releases get posted on MuckRack.com and Tweeted as soon as they’re submitted.

For example, here’s one from HootSuite this morning, announcing who their clients are:

HootSuite’s media clients now include @peoplemag , @tmzaol & @theeconomist – private betas here http://ow.ly/hz3C

It makes sense, and is recommended to point to a site, or a full press release with a trackable, shortened link from Bit.ly or Ow.ly. According to Gregory Galant at Sawhorse Media–Muck Rack’s parent company–the releases are indexed by Google, but not yet by Google News.

Related: Filter the MSM’s Tweets By Beat with Muck Rack

Filter the MSM’s Tweets By Beat with Muck Rack

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Sawhorse Media’s Muck Rack added a “beats” tab today, to beef up functionality of its aggregation of Twittering journalists. With beats plus Tweets, Links, Sources, and Pictures, its easy to get a quick picture of 4th Estate zeitgeist.

Like Cision’s JournalistTweets, Muck Rack is really a feed & filter of what the MSM is doing, though they are mirror images of each other. Cision benefits from sample size, pulling Twitter handles from its massive database, while Muck Rack has a small sample and much stronger filtering tools.

Muck Rack should grow quickly as they manually adds handles and receives submissions from anyone who wants to send them, PR people included. According to Sawhorse founder Gregory Galant, over a thousand journalists have asked to be added.

Sawhorse does the same thing for twittering celebrities, VCs, designers, musicians, and…pets, because we all need to know what @sockington is doing this very moment.