To the many, many media outlets that covered Groupon‘s Friday press release announcing its decision to run a President’s Day campaign honoring “former President” Alexander Hamilton and “wondered” whether it was all a joke:
- Are you perhaps not familiar with this company and its signature promotional style?
- Was your question even more disingenuous than the press release that inspired it?
The deal, created to “honor” the non-president by giving customers a Hamilton ($10) off each order of $40 or more at local businesses, should have been good enough on its own—but of course Groupon had to get as much attention as possible…
We’re still a little surprised that anyone questioned whether this was a serious campaign, given the overly earnest (red flag) language in the press release.