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Posts Tagged ‘Happy New Year’

Cookie Monster Tries to Stick to Resolutions in New Google Ad

It’s that time of year again — the time when TV, print, radio, and online ads remind us at every turn that we resolved to lose weight, get healthier or otherwise improve ourselves in the new year.

While we, like you, are already sick of hearing about discounted gym memberships and the countless ways we could “jump-start” our diets, this resolution-related ad made us smile; not only is it honest about the way resolution-makers tend to behave (off the wagon before ever really getting on it), but it playfully makes us feel we’re in good, joyful company, rather than feeding the inevitable guilt spiral resulting from resolution failure. Also, it features Cookie Monster.

The ad for Google Play, which allows users to browse and download everything from movies to music to cookbooks to smartphone apps, acts as a minute-long tutorial on how to use the service. Viewers watch as a certain blue cookie fanatic hunts down everything he might need to inspire and support his presumed resolution of a cookie-free new year. But, as so often happens to even the best of us, Cookie Monster runs into some temptation trouble while browsing cookbooks–and wonders if perhaps he can put off the diet (just ’til tomorrow).

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Our 12 Favorite PR Stories of 2012 (Part 2)

Times Square/New Year's Eve …and here, party people, is the second and final part of our 2012 favorites list.

We don’t know about you guys, but we can only hope that 2013 turns out to be as hectic and fascinating as the year that just ended.

The last six:

Happy New Year! Here’s how we feel today:

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Our 12 Favorite PR Stories of 2012 (Part 1)

Over the last couple of weeks, we’ve seen lots of “best” and “worst” lists for the PR year that (almost) was. Most of them were well-researched, informative overviews that helped give us a fuller picture of a topsy-turvy year in public relations.

We debated whether to put our heads together, conduct a survey, consult the Twittersphere and create the definitive list of 2012′s most important/influential PR stories. But then we just decided to put all that reasoned analysis aside and go completely subjective—so we compiled our 12 favorite stories that appeared on PRNewser in 2012.

Some are serious, some are silly and some are nearly unbelievable. Do they all reveal some larger truth about the PR industry? No. Are they the most important stories of the year? Definitely not. Then why did we choose them? Because we really enjoyed reading and writing them. That’s pretty much it.

Here are the first six, in no particular order:

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