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Posts Tagged ‘Harlan Loeb’

Roll Call: Edelman appointments, The Door expands

Edelman has got three executive moves to announce. Lisa Manley has been named the EVP of the firm’s new Business + Social Purpose practice in Chicago, effective May 15. Manley joins the firm from Coca-Cola where she managed global CSR and sustainability programs along with comms focused on categories like health, water, and climate protection. The firm has also promoted Harlan Loeb (right) to global chair of the crisis and risk management practice. He’s been head of the U.S. crisis practice since 2009. And the latest appointment is Joanne Colan as SVP and senior content strategist. Colan was the host of v-log Rocketboom and Discovery’s Planet Green series Dean of Invention. At Edelman, she’ll be focused on the ways clients can best use broadcast and video platforms.

New York-based firm The Door has added a Chicago office. Katy Darnaby, who has more than 10 years experience working with organizations including Dan Klores Communications and Hill+Knowlton Strategies, has been hired to run the office. The firm has also hired Tara Melega as a senior member of the New York team. She was previously senior director of media relations at Epic Records, a division of Sony Music Entertainment, and has worked on campaigns for artists including Natasha Bedingfield, Michael Jackson, and Cyndi Lauper.

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Corporate Reputation: Everybody’s Watching

Interest in corporate reputation is up, reports the Christian Science Monitor. It cites a NYSE-Euronext survey of 325 CEOs worldwide, which “found that three-quarters of firms had become more transparent about their risk policies.”

Adding to the mix Edelman‘s Trust Barometer findings that “trust and transparency” were “deemed as important as the ‘quality of services and products,’” the story looks at the way companies today have to manage their reputations online and off, both in terms of public opinion and also political leverage, in cases such as BP’s.

The story quotes Edelman’s Harlan Loeb, director of crisis and issues management, as noting that companies today function in a “24/7 risk environment” with such a high volume of eyes on their activities. He adds, the story says, that social media is simultaneously beneficial because it gives companies “an extraordinary opportunity to break through the static of information flow to tell your own story.”

With regard to BP, the Monitor quotes a communications consultant working for the company as saying that while BP has controlled its narrative “reactively”, there is more to be done “proactively,” especially given litigation that has cast the company in a negative light.