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Posts Tagged ‘Harley Davidson’

AC/DC Beer and Fans Should Sell Out Together

If an AC/DC song doesn’t rock its way through the jukebox of your favorite bar a few times a night, well, you’re probably drinking a martini anyway. So this piece won’t interest you.

But beer drinkers, be they NASCAR fans, tattooed Harley-Davidson riders, or sad-sack drunks, tend to like things loud–especially their rock-n-roll. So AC/DC and beer go together like tired moms and boxed merlot.

Merging AC/DC’s brand and beer, two incredible forces of nature, into one entity just feels like a natural progression in the evolution of the way things should be. Sure, diehard fans will accuse the legendary rock band of selling out, because that’s exactly what they’re doing. But AC/DC has earned the right to sell out the way your WWII veteran grandfather earned the right to mow his lawn in black socks and white tennis shoes.

You’re not allowed to judge them. Don’t even try.

Oh, and we definitely feel like beer is a better product than modestly priced wine for the guys who made this video:

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

The World’s Greatest Brands: 2013 Edition

StarbucksNike Just Do It Welcome back, dear readers! We hope everyone had a great holiday and survived the crazy season in one piece despite hectic travel schedules, extended visits with the in-laws and borderline alcoholism.

The first of the many, many stories we accumulated over the break is an interesting one: a list of 2013’s 27 “World Champions” of the global branding game, brought to us by Citi and Business Insider.

According to Citi, these 27 brands have beaten all others when it comes to creating “significant and enduring business models over the long term”–and we covered quite a few of them in 2012. Our thoughts on some of the winners after the jump:

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Women at NBCU Tallies the Top in Brand Buzz

Women at NBCU, NBCUniversal’s initiative for marketers looking to reach the ladies, has taken a look back at the past year in its Brand Power Index (BPI) and tallied up the top brands and campaigns.

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