Consultant/speaker/PR expert Peter Shankman has announced that he will no longer be associated with journalist-to-source matching service HARO (Help a Reporter Out), which he created less than five years ago. He will leave Vocus (NASDAQ: VOCS)–the company that acquired HARO in 2010–at the end of March.
According to an email to PRNewser, Shankman will continue his speaking schedule–he will be “doing some high-level consulting on some major brands in the customer service/marketing arena” as he awaits the birth of his first child and prepares for the coming launch of his third book, Nice Companies Finish First.
To review: like all good publicists who understand relationship equity, Shankman often helped journalists find sources even when he had no dog in the fight. As Facebook attained liftoff in 2008, Shankman created a group to help journalists crowdsource their needs by submitting queries for PR pros to refer them to experts on given topics. It was similar to the older, staid Profnet, but it was free–and Shankman employed his Karmic rules to keep the desperate, spammy flacks away from his media subscribers.