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Posts Tagged ‘Henry Louis Gates’

Spin the Agencies of Record

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[Opening Pandora's genetic box: The silver box and USB drive you receive from Knome when you pay to have your DNA sequenced]

The account wins in this edition of Spin the Agencies of Record include a personal genomics company, a right-of-return youth organization, a sign company, a private equity firm, and clean tech business association:

Taglit-Birthright Israel begins its journey with 5WPR

Private equity firm Pine Brook Road Partners invests in Stanton Public Relations & Marketing as agency of record

Vennefron Signs & Graphics saw the writing on the wall in hiring the Eisen Marketing Group

Sterling Communications cracks the code for personal genomics company. For $100,000 they’ll sequence and analyze your DNA. Professor Henry Louis Gates and his father are signed up for the service, as part of the new PBS special.

The Colorado Cleantech Industry Association (CCIA) made other regional firms absolutely green with envy by hiring Absolutely PR

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What Kind of Beer Will Obama Drink at Thursday’s Meeting?

Tomorrow President Barack Obama will sit down for a beer at the White House with Harvard Professor Henry Louis Gates, Jr. and Cambridge police Sgt. James Crowley. And of course, beer makers everywhere are lobbying for what could be considered the mother of all product placements.

New England-based beer makers are especially making a push, given their geographic relevancy. However, these local breweries have lost out to the “All-American” but now foreign owned Budweiser. CBS News reports, “The White House has suggested that the president will drink Budweiser, the same beer he had at the Major League Baseball All-Star Game.” The White House also stated that Sgt. Crowley will have a Blue Moon, and Mr. Gates either a Red Stripe or Beck’s.

Needless to say, we’re surprised to have not seen even more press releases and statements from companies trying to hop on to this mini-news cycle.