We think we might be witnessing a trend: Hill+Knowlton Strategies just announced the hiring of tech veteran Jodi Baumann to run both its San Francisco office and its global tech practice.
Baumann currently serves as senior director of global communications at NetApp, a Sunnydale storage/data company that just happened to appear on the Glassdoor list ranking the “top 25 American companies for culture and value” below Twitter, Edelman and others.
H+K Americas president/CEO Mike Coates gets right at Baumann’s appeal in the press release, writing, “she is so entrenched in both the technology space and the local San Francisco market.”
That’s the same reason that Ketchum acquired Access Communications in 2008 and named its president/CEO Susan Butenhoff to lead its own global tech practice last week.
It also reminded us of DKC PR’s decision to hire AdAge tech reporter/San Francisco bureau chief Cotton Delo as account supervisor back in June.