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Posts Tagged ‘HLN’

Pink Slip Mania: This Is (Now) CNN

CNN fail

Unfortunately for Turner Broadcasting Systems, ratings haven’t been kind to the network that invented — for better or worse — 24/7 news.

In fact, they have sucked a little. This consistent downward spiral has forced the muckety-mucks at Turner (parent company of CNN, HLN, TNT, TBS, Adult Swim, Cartoon Network, and others) to consider what many in media believe to be the inevitable.

Reports show up to 300 have been let go at CNN and HLN alone, and this afternoon our sister site TVNewser learned that the recently relaunched Crossfire had been put out of its misery (again).

Factoids on the dearly departed after the jump. Read more

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CNN Ratings Fail: HLN Calls Upon Psychic to Discuss MH370

mh370

While the mystery continues, so does the quest for ratings.

As it is with any natural disaster, foreign conflict, national-interest kidnapping, or another long-term story that has the nation engrossed in details, broadcast news finds ways to continue to keep said story as relevant as possible. And there are phases to go with this news cycle as well.

1. The Lede — This is the primary story and a recap of the news that brought America to this point.

2. Primary Stories — Take MH370. It’s the intrigue about the missing plane and the global search parties off Australia, China, India, and wherever else.

3. Secondary Stories — These are the “Well, people are still interested so let’s talk about stuff others may not care about — saaaay, the 239 people that were board.”

And now, the circus is in town and pulled up to CNN over the weekend.

Read more

Going Beyond Your Target Audience with Multicultural Outreach

As we mentioned earlier today, we paid a visit to the PromaxBDA event, where entertainment marketing is the big focus. This morning’s panel discussion, “Targeted Marketing: How to Affect Audience Uptick Through Inclusive Marketing” offered case studies that showed how major brands, Fox Broadcasting , Lifetime, and CNN among them, are reaching multicultural audiences.

Because of this year’s Census numbers, a lot of the discussion focused on how to target Hispanic audiences. However, targeting one group doesn’t mean you’re not reaching others. The examples presented showed how audiences don’t live in a cultural vacuum, and what works with one group may relate to others as well.

In one interesting example, Danny Mandelbaum, marketing brand director for Heineken, said a commercial that had been intended for Hispanic audiences (above) went over so well, it’s now being shown in countries around the world.

Read more