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Posts Tagged ‘Holidays’

Why Labor Day Needs Public Relations Assistance

Labor-DayThis weekend, everyone is ready to get their grill on and enjoy the extended weekend to commemorate Labor Day.

This day is usually celebrated in the company of a body of water, a gaggle of friends, and a trough of adult beverages (none of whom are certain as to why they have the day off). The most prescient reminder that we don’t have to go into the office is the “closed” sign in the window of our local bank.

The problem is that the day was not created for a telethon or an excursion to the beach, but rather to celebrate the true laborers in this country way back in 1882.

The day was created to recognize the little man — the person who worked 10 to 12 hours each day, received very little pay, lived with an extremely compromised quality of life and never received anything in the way of thanks for a day of hard labor. 

Sound familiar?

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14 Brands Want to Remind You That It’s Pi Day

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If you’ve ever written a social media calendar for any client brands, you know that comprehensive lists of every single obscure holiday are essential tools. Why? Because it’s surprisingly challenging to make, say, bottled water sound interesting every day on Facebook and Twitter.

That’s why—as other blogs may have already reminded you—pretty much every brand imaginable has created some sort of Pi Day social media post.

Here, then, are a few that stood out to us.

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Merry Christmas to All Our Readers

...and to all a drunk night

…and to all a drunk night

Here’s wishing you a happy 25th from everyone at PRNewser! We won’t be posting for the next couple of days due to our family commitments: tasting the paella, letting the in-laws beat us at bowling, drinking too much Christmas whiskey and trying to figure out whether we missed anything while watching A Christmas Story for the fifteenth time (because no one ever gives us the remote).

So take stock of your booty, find a way to distract the kids and have a drink or ten. Then try your best to tolerate your loved ones, avoid thinking about your clients and thank whatever God you may worship that your name isn’t Justine Sacco.

Merry Christmas, everyone.

Martha Stewart Takes ‘Home for the Holidays’ Literally for Her Staff

No joke. Her staff thinks she is something that rhymes with "wish." What a ho-ho-ho.

No joke. Her staff thinks she is something that rhymes with “wish.” What a ho-ho-ho.

Martha Stewart, the friend of the housewife and arch-nemesis of the blogger, is now endearing herself to another group of people — her own staff. Just in time for the holidays, Martha Stewart decided now would be a great time to place a fat pink slip in the stocking of her employees.

Yes, according to the New York Postshe fired them this close to Christmas. Now before you go off wanting to stick a Yuletide log in her grill and pray to Santa that she chokes on her craft supplies, let’s hear the woman out. She may have a rational explanation for this. Maybe.  Read more

Study: Nearly Half of Marketers Will Launch Holiday Campaigns Before Halloween. Ugh.

cnn_stuff_081As a true New England girl, I love all things Autumn with an almost maniacal passion — the leaves, the hot cider, the apple picking, the pumpkin carving, and, most especially, Halloween. But over the course of my lifetime, I’ve noticed (as we all have) the ever-encroaching holiday shopping season infiltrating my sacred season of costumes and pumpkin pie — it happens earlier every year. Once upon a time, people complained about Christmas trees in the malls before Thanksgiving, but now we run the risk of bumping into Santa Clause while shopping for Trick-or-Treat candy. Creepy (in more than one sense).

If you, too, are frustrated by the creep of the holiday shopping season, I’m sorry to be the one to tell you that this is a trend that shows no sign of retreating. A new study done by Experian Marketing Services, which surveyed more than 200 marketers about their cross-channel marketing plans for the holiday season, found that 50 percent of all marketers plan to launch their holiday campaigns before Halloween.

“Retailers have been extending the shopping seasons with promotions, post-recession, so it’s not surprising to see that nearly half of all marketers stated they would launch a holiday campaign before Halloween,” said Bill Tancer, general manager of global research of Experian Marketing Services, in a news release. Read more

Attention’s GIFerrific Holiday Greeting

Social media firm Attention uses this year’s holiday card to pay tribute to the attention-starved with a Holiday GIF Guide (haha). Chock full of Schadenfreudic pet and human escapades, this curated fandango has something for everyone. Here’s a GIF utilizing the firm’s whole staff a la The Barbarian Group to send a cautionary message about snack food.

Hey, GIF is the Word of the Year, after all.

Nordstrom Takes a Stand Against Holiday Madness (Again)

Nordstrom We love it! Hooray! Well done, Nordstrom!

While most retailers scramble to start the holiday shopping season ASAP, the department giant recently announced that it will NOT adorn its stores with holiday decorations until after Thanksgiving. It’s a Christmas miracle! For most of the public, the act of decorating for Christmas before Thanksgiving feels wrong on so many levels. Let’s break them down:

1. The public loves Thanksgiving. Thanksgiving is the one true national holiday that allows Americans of all races, creeds and beliefs to sit down together and celebrate being a family among a nation of families. Thanksgiving is everything that’s right about America, and companies that interrupt Thanksgiving in order to sell another sweater should be ashamed of themselves.

2. The public is tired. We’re weary. It’s not just post-election fatigue: From the eternally depressed economy to the popularity of reality television, we feel we’ve sold out–and these holiday decorations are just another reminder.

3. Please, stop the greed. Just because we hate greed does not mean we hate capitalism: A lemonade stand is capitalism; cutting down the lemon tree to build a better lemonade stand is greed.

4. It’s just tacky. And we don’t mean quirky Christmas sweater tacky–we mean insulting tacky.

Read more

The Public’s Love/Hate Relationship with the Airline Industry

Now that the costly and intense presidential election is finally behind us, it’s time to focus on the next big thing in the lives of Americans: Thanksgiving.

After a heated election and a devastating hurricane, the public is weary, emotionally drained and ready to spend some quality time with the people we love. But before we can sit at the dinner table beside our crazy uncles and gaze upon that steaming turkey, millions of us will have to overcome one last obstacle:

The airline industry.

Just when you thought your flight couldn’t get any more expensive, dehumanizing and unreliable, we bring bad news: flights and airports will be even more packed than usual during the coming holiday season. We’re guessing you didn’t believe that could be true, but it is.

Here are the stats to prove it: the average flight in Thanksgiving 2011 was 82% full. In 2012 that number will increase to 90%, with the overall number of travelers 3% higher this year than last. In fact, Airlines for America reports that 24 million Americans will travel between November 16 and November 27. While the number of Americans flying has increased, the airlines themselves have slashed costs, reduced services and stopped running unprofitable routes. Supply and demand–you get it! Read more