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The annual Consumer Electronics show is known for bringing out the big guns. This is year is no exception as already two high profile endorsement deals have been announced. Sony announced Taylor Swift as their new global ambassador at an event where Swift chatted with CEO Howard Stringer and performed for the crowd. Swift will document the next year of her life using Sony products.

As our sibling blog AgencySpy reports, Lady Gaga has synched up with Polaroid Corporation. She will be named a “creative director” for the brand at a press conference today.

“Given the company’s background and Gaga’s penchant for creative performance and creation, the pairing appears logical. Of course, there’s no word yet regarding any financial transaction between the two, but best guess is there’s little to spend just yet,” reports AgencySpy.