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Posts Tagged ‘HP’

HP Online Video Series Targets Moms

HP is trying to reach moms through the new “Chief Household Officer” series of online videos that also promote the company’s line of “ePrint” printers.

The series launches today, although new videos will appear online each Wednesday, ClickZ reports. The first two videos will feature former model Veronica Webb, giving a snapshot of her day as a busy mom, getting the kids sorted while working.

Funny though- the clip ends with a preview of the second video and these words of wisdom from Webb: “The more economical and practical I can make things, like having a karate teacher that’s also my French tutor, that’s fantastic.” We’ll guess that only a select few moms have this issue.

Research: @speakerpelosi Is Congress’ Most Influential on Twitter

HP has measured the “100 Top Influencers in Congress” and determined that @speakerpelosi (Rep. Nancy Pelosi, D-CA), @reppaulryan (Rep. Paul Ryan, R-WI), and @michelebachmann (Rep. Michele Bachmann , R-MN) top the list. HP Labs used an algorithm to determine influence, which is not entirely dependent on the number of followers; both Ryan and Bachhmann have more than Pelosi.

“In short, influential users are those that are best at inspiring their followers overcome their predisposition to remain passive,” reads the research release.

HP’s research also found that 70 of the most influential Congressional tweeters are Republicans, and out of the 86 that had an election campaign 80 won.

AllTwitter takes a look at why the social media platform is best for politicians.

Roll Call: Shane Goes to Juniper; Kanareck Joins Fleishman; Brent Relocates; and More

Former HP VP David Shane has joined Juniper Networks as VP of corporate communications. PRNewser reported in August that Shane was leaving HP to start his own firm. Shane will lead Juniper’s global communications effort, including analyst and executive communications. He was also previously an SVP at Weber Shandwick with the firm’s corporate issues and entertainment practices.

Richard Kanareck has been appointed MD of Fleishman-Hillard‘s London office. Most recently, Kanareck was comms director for eBay Europe. He will report to regional president Kevin Bell.

William Brent, Weber Shandwick‘s head of the Cleantech practice, has been promoted to EVP. He will relocate to the firm’s San Francisco and Silicon Valley offices.

David Herrick has been named GM of MWW Group‘s New York office. He was previously EVP of the firm’s global consumer marketing practice.

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NYT’s Nocera Clueless About His Fiancee’s Work

The New York Times has added an editor’s note to an October 8 column by Joe Nocera that sounds off about H.P.‘s new head, former SAP chief Leo Apotheker. Nocera takes issue with Apotheker’s involvement in a big lawsuit between SAP and Oracle. Turns out Nocera’s fiancee, Dawn Schneider, is the director of communications at Boies, Schiller & Flexner, the law firm representing Oracle.

“Still, having written two unflattering columns recently about the H.P. board, I was inclined to take a pass on Mr. Apotheker’s hiring. But then I learned something about him that caused me to shake my head in disbelief,” writes Nocera.

Well, you learn something new every day. The editor’s note says Nocera had no idea that Boies represented Oracle or he wouldn’t have written the column.

All Things D, in its write-up of the situation, includes a screen shot of the suit, which clearly states the law firm’s involvement, something that Nocera certainly should’ve seen during his reporting? Some here at PRNewser think the firm has to recuse itself. Your thoughts?

PRNewser has contacted Boies’ Schneider for comment. Full editor’s note after the jump.

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BP Falls Off List of Best Global Brands

bp oil bird.jpg To no one’s surprise, BP has fallen off the list of Interbrand‘s “100 Best Global Brands.” While BP’s issue is a unique disaster, the 11th annual ranking saw a number of companies suffer because of the economic crisis. Toyota, at number 11, also took a hit due to this year’s recall.

Interbrand’s methodology for the ranking includes three key factors: financial performance, role of the brand in purchasing decision, and strength of the brand for future earnings.

At number one for the 11th straight year is Coca-Cola. Technology brands continue to have a strong showing with IBM at number two, Microsoft at three, and Google at number four. HP cracked the top 10 for the first time at number 10 and Apple came in at number 17.

HP Responds To Viral Video Showing Product Malfunction

The above video posted on YouTube on December 10th is making the rounds online. In the video, two retail employees highlight a big problem with HP’s new facial recognition feature: it only recognizes white folks.

As of now the video only has 86,000 views, but is picking up steam. That being said, HP has acted fast, posting a response on a company blog which reads in part:

We are working with our partners to learn more. The technology we use is built on standard algorithms that measure the difference in intensity of contrast between the eyes and the upper cheek and nose. We believe that the camera might have difficulty “seeing” contrast in conditions where there is insufficient foreground lighting.

As our sibling blog AgencySpy notes, “Isn’t that what product testing is for?” Read the full response and let us know what you think.

HP Snags Weber Shandwick Account Director to Run Corporate Social Media

ethanbauley.jpg

Ethan Bauley has made the jump from Account Director at Weber Shandwick to social media communications manager for corporate PR at HP.

Bauley is one of 29 internal PR contacts listed on HP’s website. The company works with a number of agencies, including Porter Novelli, Burson-Marsteller, Weber Shandwick and Bite Communications. Bauley consulted on the HP account while at WS.

This past May, HP’s Digital Consulting Director Tac Anderson was hired by Waggenner Edstrom to join the agency’s Studio D division.

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