AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Infiniti’

Spin the Agencies of Record

The Children’s Health Fund has selected Cohn & Wolfe as its pro-bono Agency of Record. CHF is dedicated to providing mobile-based pediatric medical care to children in need across the United States.

Cohn & Wolfe is tasked with a range of integrated marketing programs—including creative, digital and advertising—as well as supporting the 25th Anniversary Benefit Concert on Friday night, hosted by CHF co-founder Paul Simon.

Infiniti has selected JMPR Public Relations, based in California, as its Agency of Record for the brand’s product and lifestyle communications efforts in the United States. JMPR will be responsible for media relations activities and provide strategic brand-building counsel as Infiniti continues to broaden its product line and presence in the competitive performance luxury automobile segment.

“Infiniti is entering an inspired era and we are so excited to be a part of it,” said JMPR President Joseph Molina. “We look forward to down the road, when we’re able to say ‘we were there when it happened,’ which is exactly what we’ve done for international brands for years.”

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Auto Industry Using PR to Boost Sales and Loyalty

The 'Catch A Chevy' service was available at all SXSW shows this year.

May sales numbers may have shown a decline of 3.7 percent, but the outlook for many auto makers is positive. Over recent months, we’ve noticed increased signs of PR activity across the auto sector. We asked a few PR experts at auto companies what they’re observing and the role that PR is playing in their businesses.

“People are definitely buying more cars,” says Kyle Bazemore, senior manager of Infiniti product communications. The luxury auto brand recently re-upped its partnership with Amex Publishing, targeting gourmet foodies at a series of events over the next few months.

“Now it’s getting to the point where customers are saying, ‘I need a car,’” he added.

Ways of reaching those consumers have changed due to a number of factors.

Read more

Infiniti Targeting Foodies With Latest Campaign

Auto maker Infiniti is partnering with American Express Publishing and Time Inc for the “Road to Inspiration” campaign, a pairing of the Infiniti brand with epicurean events taking place from the end of this month through November.

Among the stops on the campaign’s tour are this week’s Atlanta Food and Wine FestivalSunset’s San Francisco Chefs 2011 in August, and Southern Living Taste of Charleston in October. The campaign includes a website that is focused on a campaign sweepstakes, “customized experiences” created by Infiniti, and QR codes will feature heavily in the campaign.

According to Ray Daniels, comms specialist at Infiniti product communications, the car company is targeting foodies because their tastes “match up nicely to the luxury consumer.” Ooh la la.

Read more