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Posts Tagged ‘Jack Link’s’

The Onion Helps Brands Discover Their Sense of Humor

The Onion is all about funny, satirical, almost believable stories. When we first heard about Vladimir Putin’s plan to pump up Russia’s fertility rate with a Boyz II Men concert, we immediately thought of the magazine.

But now we know that’s not all “America’s Finest News Source” can do. See, Digiday taught us something this week: The Onion also helps brands discover (or re-discover) their sense of humor via its in-house ad/marketing/advisory team, Onion Labs. This strange experiment all started last year when Microsoft Internet Explorer, desperate for a rebranding, decided to embrace its reputation as “The Browser You Loved to Hate” and ask The Onion‘s advisory team for ideas (one of which was this cute “Child of the 90′s” video). The project grew rapidly from there.

Onion Labs is still relatively new, but the group’s site features a series of funny spots for brands as disparate as Jack Links and 7-Eleven. They’ve also worked on social media campaigns like the #vacationitis project for Hilton Hotels and Resorts.

We can certainly see why the Onion Labs aesthetic appeals to so many brands–if you’re not comfortable making fun of yourself then you’re going to have trouble appealing to that crucial 18-30 demographic. Here’s one of the Lab’s commercials pitching Dove deodorant to men by making light of the fact that guys don’t really like to deal with their dry skin problems:

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Jack Link’s Beef Jerky Campaign Is Kinda Cool

Today in Strange Ad Ideas That Turn Out to Be Surprisingly Cool: Beef jerky makers Jack Link’s have capitalized on the nation’s political fervor with a new pun-filled campaign starring “Barack Obameat” and “Meat Romney,” two candidates represented by mosaics made entirely of beef jerky bits.

You may think that these two “meathead” politicians are nothing but a couple of “jerks,” but you’ll quickly forget your partisan “beefs” while watching this short time-lapse making-of video (see, we can do it too!):

As art school veterans, we have to say we’re impressed by mosaic artist Jason Mecier‘s ability to distinguish between the surprisingly wide variety color tones that make up these pieces of dried meat–and his skill in recreating the candidates’ photos with stunning accuracy. As writers, we just love the puns.

But we’re still not going to eat any beef jerky. Sorry guys.