O’Dwyer’s is currently working on its ranking of PR firms, requesting documents in order to list agencies according to net fees and other categories.
Maryland PR firm IMRE sent O’Dwyer’s its info to be included. According to emails PRNewser received from both O’Dwyer’s and the firm, IMRE was then asked to advertise with O’Dwyer’s. The firm agreed to a $600 ad package. O’Dwyer’s then told IMRE it would have to advertise at a higher rate to be on the list.
“Thanks for your entry and congratulations on your great year ($10 million) but it’s not going to be used if you’re only going to do $600 worth of business with us,” reads an email O’Dwyer’s sent to IMRE, which was then forwarded to PRNewser.
“You can’t go into an expensive restaurant with white tablecloths and just order a cup of coffee,” that same email goes on to say. “Firms that benefit from our rankings must support the $500,000 website on which the ranking reside[s].”
Instead, O’Dwyer’s wanted a $3,000 ad purchase.