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Posts Tagged ‘Jamie-Lynn Sigler’

Sarah Evans, Owner and Partner at J Public Relations, Shares Her Secrets to PR Success

Are people simply born to be publicists? In Mediabistro’s interview with Sarah Evans, owner and partner at J Public Relations, the PR pro revealed as much:

Many of the qualities that I think make a successful PR person are innate; they can’t be learned. It’s drive; it’s charisma; it’s intuition. It’s intuitively understanding what a client wants and what a client needs, and then intuitively understanding the media and their reaction to that.

Evans launched the firm’s New York division in 2009 — at the age of 29 — with JPR founder Jamie Lynn Sigler. Since then, the company has acquired more than 70 clients on five continents, has seen a 50 percent year-over-year revenue increase in each of the five years of Evans’ tenure, and received a top-100 ranking by Odwyer’s.

Part of Evans’ formula for success includes combining that innate talent and building relationships with people, often with the help of social media. Evans believes that “engaging with [people] personally really holds that professional connection.” Evans also stresses a well-maintained work-life balance in order to better the company as, she says, “a happy boss means happy employees.”

For more tips from Sarah Evans, read: So What Do You Do, Sarah Evans, Owner and Partner at J Public Relations?

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Spin the Agencies of Record

Asics Spinning the AOR is a marathon, not a sprint:

ASICS America, designer and manufacturer of athletic footwear, apparel and accessories, has selected Allison+Partners as its public relations agency. A+P will promote the company’s product launches, events and sponsorships as well as its cause marketing initiatives and its legacy-inspired Onitsuka Tiger collection of shoes and apparel. (If that left you breathless, wait until the next sentence):

The agency will also implement a national campaign incorporating athletic, business and consumer-focused media relations, awards and road tests, in addition to celebrity and influencer relations tied to numerous sponsorship opportunities including the New York City and Los Angeles Marathons.

Wellies Well, Well:

Hunter Boots, the UK’s leading wellington brand, recently launched a new global Facebook campaign from global social media agency We Are Social.

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J Public Relations Opens New York Office, Names Sarah Evans Managing Partner

Hospitality and lifestyle agency J Public Relations, founded by Jamie-Lynn Sigler and Kim Guyader, has announced the opening of their New York office. Newly appointed Managing Partner Sarah Evans will lead the office.

Evans tells PRNewser, “J PR has had such a presence in Southern California and we partnered up to make this more of a national company and bring in clients outside of Southern California and also globally.” Evans has a background in hospitality PR and previously spent six years at Hawkins International PR. She was also previously with Alison and Partners.

J PR clients include Sheraton Hotels & Resorts, The W Hotel San Diego, Hilton San Diego Bayfront and Societe Hospitality. Evans declined to comment on the agency’s annual revenue.