Spinning the AOR is a marathon, not a sprint:

ASICS America, designer and manufacturer of athletic footwear, apparel and accessories, has selected Allison+Partners as its public relations agency. A+P will promote the company’s product launches, events and sponsorships as well as its cause marketing initiatives and its legacy-inspired Onitsuka Tiger collection of shoes and apparel. (If that left you breathless, wait until the next sentence):

The agency will also implement a national campaign incorporating athletic, business and consumer-focused media relations, awards and road tests, in addition to celebrity and influencer relations tied to numerous sponsorship opportunities including the New York City and Los Angeles Marathons.

Wellies Well, Well:

Hunter Boots, the UK’s leading wellington brand, recently launched a new global Facebook campaign from global social media agency We Are Social.

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Hospitality and lifestyle agency J Public Relations, founded by Jamie-Lynn Sigler and Kim Guyader, has announced the opening of their New York office. Newly appointed Managing Partner Sarah Evans will lead the office.

Evans tells PRNewser, “J PR has had such a presence in Southern California and we partnered up to make this more of a national company and bring in clients outside of Southern California and also globally.” Evans has a background in hospitality PR and previously spent six years at Hawkins International PR. She was also previously with Alison and Partners.

J PR clients include Sheraton Hotels & Resorts, The W Hotel San Diego, Hilton San Diego Bayfront and Societe Hospitality. Evans declined to comment on the agency’s annual revenue.