Ogilvy & Mather has launched a China practice, which will be based in New York and have close ties to leaders of Ogilvy PR.

The China practice will be led by Lyndon Cao, former GM of China’s English-language publication China Daily. Cao will report to O&M global CEO Miles Young and will work with Scott Kronick, president of Ogilvy PR  Worldwide in North Asia and Jamie Moeller, MD of the global public affairs practice, based in D.C. The practice will offer IR, corporate, branding, and other marcomms services that are meant to help Chinese companies coming to the U.S. market and vice versa.

Cao previously worked with Ogilvy’s public affairs and branding states practice in Beijing. Click here for a video about the practice featuring Young and Cao.

[via Seeking Alpha]