With Jason Russell, the co-founder of Invisible Children, (hopefully) resting after an episode that his wife says was “brief reactive psychosis,” the Kony 2012 campaign rolls on. Today we have word from CEO Ben Keesey and director of idea development Jedidiah Jenkins that a sequel is coming next week, which will provide an update on the LRA and the conditions on the ground in the places affected by its heinous acts.
This time around, with some help from the PR firm Sunshine Sachs, the group will likely be ready for any questions, responses, backlash, and positive reactions to the video.
Let’s hope no one is running around asking publicists and marketing pros to whip up a viral campaign. But sometimes, whether we expect it or not, that’s exactly what happens. Kony 2012 is the most viral video in history, so that sort of situation is unlikely to be duplicated for a long while. Still, after the jump, we have three tips to help campaigns of all kinds prepare for the possibility of spreading quickly, far, and wide.