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Posts Tagged ‘Jeff Wagner’

PRNewser Recap: What You Missed Over the Past Couple of Weeks

If you were on vacation or delayed by the snow (we got three extra cold days in St. Augustine, FL) then you may have missed some of the news that brought 2010 to a close. Here’s a quick recap.

Vajacials made it on a “hot in 2011″ list.

We talked with Wagner/Junker Agency  principle Jeff Wagner about Wigibuy and with Thrillist’s Ben Lerer.

PR execs turned up on the New York Observer‘s Power 150 List.

New York Jets coach Rex Ryan stayed on message when asked about some foot fetish videos.

James Franco‘s grandma proved she’s one tough cookie.

The industry responded to a harsh Economist article.

Reader’s Digest announced the launch of BEST YOU.

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Podcast: Wigibuy Links Marketing, CSR, and Social Commerce

Last week, we told you about the launch of Wigibuy, a social commerce site with a philanthropic component started by two marketing firms, Wagner/Junker Agency and Synthesis. In today’s podcast, we talk with Jeff Wagner, a WJAgency principle about why they launched the site and how they will make it successful in the long term.

According to Wagner, the firms wanted to do something “a little different” while still bringing “their backgrounds to social commerce.” Wagner is confident there will be other social shopping sites in the future.

“We think there’s room for lots of different [people] to do this,” he says.

In the podcast below, we jump right into the goals of the site. Click to listen.

Marketing Agencies Launch Charitable Social Shopping Site

Marketing firms Wagner/Junker Agency and Synthesis have launched Wigibuy, a Groupon-like site that will offer members daily discount deals on products, services, and activities. Five percent of all sales on the site will benefit local charities.

The site launched in Chico, CA, with the five percent donation benefiting Big Brothers/Big Sisters, the Butte Humane Society, and other charities. Last week, it launched in Los Angeles, benefiting the Hollywood Arts Council. And proceeds from sales in Las Vegas will go to the Nevada Cancer Institute.

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