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Posts Tagged ‘Jennifer Lawrence’

‘Hunger Games’ Posters Go Viral Without Help from Star Jennifer Lawrence

district7posterOftentimes, when a brand, movie, album or event has a celebrity spokesperson, it’s that well-known face that appears splashed across every bit of marketing. However, sometimes there are images and branding that are more powerful without that notable name.

The Hunger Games: Mockingjay – Part I, the next movie in the blockbuster Hunger Games series, has started its promotional efforts. And rather than focus on Oscar winner and It Girl Jennifer Lawrence, Lionsgate and its marketing effort turned to the different “districts” that make up the violent and intense world that we inhabit in the stories.

For those who don’t know, The Hunger Games takes place in Panem where there are 12 districts, each with its own vital resource. The resources are exploited by a merciless government in the Capitol, which also organizes the yearly Hunger Games. Each of the viral posters represents a district from the book.

At left, we have a representative from District 7, the lumber district. If that doesn’t catch your eye and make you want to learn more, I don’t know what would.

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The Golden Globes: a Not-So-Beautiful ‘Mess’

Well, Tina was right about one thing: it was messy. The things we’ll remember from last night’s Golden Globes, ranked from least to most surprising:

  • Everyone was drunk (and everyone who wasn’t was pregnant)
  • Breaking Bad won best show, obvs
  • 12 Years a Slave won best drama, obvs
  • Jennifer Lawrence won best supporting actress (obvs again, but someone should have nominated Amy Adamswardrobe malfunction-free V-necks)
  • Bono is NOT the biggest Diddy fan:

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The 10 Biggest PR Winners of 2013

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Toast of the town

Yesterday we gave your our list of 2013′s biggest losers, so now it’s time to go positive (in keeping with #4 on this list) with the biggest winners of the past twelve months.

Through some combination of skill, good fortune and great public relations, these ten had a pretty good 2013.

Here’s to the promise of a new year; be sure to let us know who we left out.

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Biggest Stories of the Week

What Happened to The Onion’s Twitter Feed Last Night?

We generally love The Onion for its hilarious headlines and The AV Club‘s great arts coverage (no, we never actually read the articles, but we’re not the only ones). But in the midst of last night’s Oscars ceremony, between Seth MacFarlane‘s musical boob jokes and Jennifer Lawrence‘s wardrobe malfunction, the magazine’s Twitter feed dropped this stunner:

We don’t even know how to respond except to say: what the hell? Sure, MacFarlane was a little out of line when he said–about a nine-year-old girl, mind you–that “it’ll be 16 years before she’s too young for Clooney”. But this was just ridiculous. Was it supposed to be funny? We hope, for the sake of whoever posted it, that he was very drunk at the time (we’re about 99.9% sure it was a he, because no lady we know would ever use that word in public).

We can’t say that we’re offended on her behalf like Wendell Pierce, aka Bunk on The Wire:

But this was definitely the worst attempt at humor we’ve ever seen on behalf of The Onion. And we have a feeling they’ll be issuing an official apology by the end of the day.

Oscar Voters Don’t Care for PR Pros or Their Swag Bags

The fact that Crash, The English Patient and Forrest Gump beat Brokeback Mountain, Fargo and Pulp Fiction for Best Picture should be evidence enough to convince anyone that the Oscars are all about industry politics and aggressive PR/marketing campaigns. But this week’s interview with a nameless senior Academy Awards voter (you know, one of the guys who actually picks the winners) in The Hollywood Reporter confirms everything you thought you knew. Here are his revealing, highly opinionated thoughts on various topics:

On PR pros and swag bags:

“I’ve gotten books, cookbooks and just about everything short of Lincoln condoms. It’s ridiculous”.

We assume it was a Beasts of the Southern Wild cookbook containing nothing but gumbo recipes.

On Best Original Song:

“This is no-brainer city: If ‘Skyfall’ does not win I will fillet my next-door neighbor’s dog.”

We like Adele; we also like dogs. We’re conflicted.

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