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Posts Tagged ‘Jeremiah Owyang’

Most ‘Social’ Brands Missed Their Chance to Shine on Oscar Night

The media has rendered its verdict: Despite receiving the message that it’s all about Oreo-style “real time marketing“, brands promoting themselves during last night’s Academy Awards (or “The Super Bowl for women” if you’re a sexist) did not measure up to their Game Day peers, despite paying premium prices for 30-second ad spots. They didn’t quite rock social media either.

The problem? On Twitter, at least, the content felt more than a little forced. We get it: spontaneous humor and topical commentary is hard; you really can’t fake it. Some examples:

Samsung tried hard to be on top of things but mostly came up empty-handed.

Not quite relevant to the brand, is it? Read more

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Brian Solis Heads to Altimeter Group

Brian Solis announced today on his website that he will be joining Altimeter Group as a principal.

“My initial focus at Altimeter is on new media strategies and models to design frameworks, creating bridges between companies and customers, employees, and other important stakeholders. This work will also expand into areas of change management,” Solis wrote on his site. He also said he’ll be consultant in a number of areas including metrics and strategy review.

Solis will continue as an advisor at FutureWorks, the firm he founded in 1999. Jeremiah Owyang, writing on the Altimeter site, said Solis will join the San Mateo office.

(Solis will also be participating in Mediabistro’s upcoming Social Media Marketing Boot Camp. More info here.)

How Much Will Brands Spend on Social Media in 2011?

Regardless of where your company or organization sits on the social media adoption curve, one thing everyone is interested in – from brands to vendors and agencies – is how much money is being spent on it.

Industry analyst Jeremiah Owyang of the Altimeter Group recently asked 140 corporate social media strategists how much they’d be spending this year. As one can see, the numbers vary greatly depending on the size of the organization:

Here’s what is interesting about these numbers.

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Is Steve Rubel the Future of Forbes?


The Edelman Digital executive and well-known blogger turned life-streamer is certainly a part of it, after the publication said in an editorial meeting yesterday that it would add, “thousands of outside contributors.”

Rubel writes a column for But does he get paid?

Another contributor, Altimeter Group analyst Jeremiah Owyang, recently told PRNewser, “I’m not paid, but I feel it’s great exposure to my insights, which I can cross post on my blog. Win-win in my perspective, I’m happy with my relationship with Forbes and hope to continue it.”

Rubel said that he shares Owyang’s sentiment and highly values his relationship with the media brand.

Does the addition of a slew of outside content mean is going the way of Huffington Post, where just about anyone can get a byline? It seems like it, and it’s an opportunity for PR professionals to pitch their clients, and maybe even themselves as contributors.

Will the “thousands” of contributors change the quality of editorial? The site’s “chief product officer,” Lewis Dvorkin, called the new model, “incentive based entrepreneurial journalism,” and said it isn’t about trying to get people to give Forbes content with no reward.

Dvorkin comes to Forbes as part of their acquisition of digital news start-up True/Slant, which will now be integrated into in some manner.

A former writer told PRNewser that the publication, “Probably has seen its biggest days online, but [there is] obviously a lot of value in its proprietary lists so it’s not going to die for a very long time.”

Owyang: ‘You Can Never Hire Enough Community Managers’

sxsw crowd.jpg


That is a soundbite community manager Seamus Condron may enjoy. It comes from Altimeter Group Partner, Customer Strategy Jeremiah Owyang.

Owyang told a packed crowd at the South by Southwest conference today that “social media doesn’t scale” and that the way to make it scale is to integrate social into customer relationship management, or CRM software, such as

Altimeter Group consults to long list of PR and marketing firms.

“You’ll never be able to respond fast enough,” said Owyang, in regards to people who like to “scream” their complaints on Twitter. Also worth noting: Altimeter recently released a free research report titled, “Social CRM: The New Rules of Relationship Management.”

What Is Google Buzz And What Is Its Impact On PR?

The same thing happened with the launch of Google Buzz as what happened when the company launched Google Wave: a lot of people blabbed on about it without knowing fully what the services are or what they do.

It’s dead on arrival! It will change social networking/email forever! It will kill what is left of my online privacy! These kind of rants were common with both launches.

For those looking to discern the “signal” from the “noise,” we recommend the following posts:

Altimeter Group’s Jeremiah Owyang put together a concise matrix comparing Google Buzz to Facebook, MySpace and Twitter.

Drew Benvie, managing director at agency 33 Digital provides five Google Buzz tips for marketers and PR professionals.

Edelman SVP, Director of Insights for Edelman Digital Steve Rubel has been playing around with the service, and so far doesn’t seem to be impressed. “You can tell this was built by engineers. Google is losing its ways and becoming too complex. If Facebook stays simple they will win,” he said.

We’re also curious to hear your take on Google Buzz so far. Have you been using it? If so, what do you think? If not, what has been keeping you away?

Interview: Stephanie Agresta, EVP, Global Director of Digital Strategy and Social Media, Porter Novelli


Stephanie Agresta joined Porter Novelli this past June, after more than 15 years in online marketing with brands including Microsoft, PepsiCo, iVillage, Barnes & Noble, and SpaFinder.

In addition to running her own consulting business, Agresta is known to many for hosting “The Techset” social media parties with PR 2.0 blogger Brian Solis. This is Agresta’s first agency gig, so we spoke with her about her first 90 days on the job (“It’s been extremely busy and very reflective for me of what’s happening in the industry.”), how her consulting work fits in with Porter Novelli (“…my work and all of my time is spent on Porter efforts.”) and her take on what should be handled by an agency and what should be handled internally when it comes to social media (“It really depends on what point in the process the brand is at.”)

You joined Porter Novelli in June as EVP and Global Director of Digital Strategy and Social Media. How have the first 90 days been?

The first 90 days have been very exciting.

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Dachis Group Acquires HeadShift

Dachis Group, a “social business design” agency led by former Razorfish CEO Jeffrey Dachis, has acquired London-based social business consultancy Headshift Ltd. Dachis is moving quickly to expand, after launching with a team of “A-list” partners including former Forrester Analyst Peter Kim, former Nielsen Online VP of Measurement Science Kate Niederhoffer and Logic + Emotion blogger David Armano.

This is the second high profile move by a social focused agency in the past week. On August 27th, former Forrester analyst Charlene Li announced the additions Deb Schultz, and former Forrester analysts Ray Wang and Jeremiah Owyang to her recently formed Altimeter Group. Needless to say, Forrester is looking for replacements.

Forrester’s Josh Bernoff: Who “Owns” Social Media Question A Lot Like Who “Owns” the Internet


PRNewser caught up with Forrester Research SVP of Idea Development and Groundswell author Josh Bernoff after his keynote at the Interactive Advertising Bureau’s Social Media Marketplace event today in New York.

One of the pressing industry issues that we wanted to get his take on is the continued debate as to who “owns” social media? Ad agencies? PR? Interactive shops? All of the above? Is the question even relevant?

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