Confession: we’re new to Reddit. We kind of saw it as a place where people gathered to argue over whether Game of Thrones needs to be more faithful to the books before we used it to scroll through theories about the Breaking Bad finale (it’s a “degrees of nerditude” issue). But this week our friends at Solomon McCown & Company posted a story on their blog asking whether PR needs to get more familiar with the site—and the answer is definitely “yes.”
Lots of people whose names you know have subjected themselves to “ask me anything” sessions, and now it’s almost a requirement. Some AMAs are fascinating (“I am a former Amish person that left home and joined the military“) while others are strictly for the fans (“I’m Dennis from Always Sunny“) and some are a little disappointing (Hi, President Obama).
The most relevant session happened this past weekend, when Yelp‘s CEO Jeremy Stoppelman ”stopped by”. As you might expect for a somewhat controversial company, most of the action involved Stoppelman defending his business and its practices. Key quote:
“There has never been any amount of money you could pay us to manipulate reviews.”
Some other responses: