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Posts Tagged ‘jOBS biopic’

Will the Steve Jobs Movies Be Good PR for Apple?

Today we stopped thinking of Ashton Kutcher as “Kelso from That 70’s Show” long enough to wonder: will the two upcoming films about Apple co-founder Steve Jobs create good press for a company that could use some?

Much of this week’s news concerns a bit of indirect back-and-forth between jOBS star Kutcher and Steve Wozniack, the company’s other co-founder. “Woz” pointed out inaccuracies in the movie while Kutcher told the Associated Press that filmmakers never had the chance to get Steve #2′s side of the story in the first place. Why? Because he’s “being paid” to promote Sony’s as-yet-untitled Aaron Sorkin film on the same topic—and he chose to make himself “extremely unavailable” during the production process.

Our question, though, is more about the company at large: could these movies help Apple overcome the common perception that its peak has passed?

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Park City, Utah Rides High During Sundance Film Festival

According to Amy Kersey, communications manager at the Park City Chamber/CVB (Convention and Visitors Bureau), “The Sundance Film Festival has put Park City on the map in a lot of ways. In some circles we’re known for world-class skiing, while in others we’re known for Sundance.”

“Park City tends to transform during the festival”, Kersey said. It’s no wonder, since Sundance is the United States’ largest independent film event. The festivities take place every year in this eco-friendly former mining town that’s currently home to three ski resorts, attracting over 45,000 filmmakers, A-listers, cinephiles and hangers-on from around the globe.

Sundance Institute has held the event every January since 1985. The festival will screen about 200 films as well as hosting panel discussions and musical performances in Park City and various satellite locations. jOBS, a biopic starring Ashton Kutcher as the late Apple founder, will premiere at Sundance before its April release.

PRNewser recently checked in with Kersey to find out how the Park City Chamber/Bureau gets involved in the town’s biggest public relations extravaganza. Click through for a look behind the scenes from a communications, digital and brand perspective (plus a brief preview of the action).

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