Edelman has made a lot of highprofilehires as of late. The latest is Joe Kingsbury, formerly social media practice lead for North America at Text 100. He joins Edelman as SVP, director of online engagement, in the corporate public affairs department.
“I think that it says something, hopefully, about where I think the industry is going, which is kind of digging even deeper into client’s needs as opposed to talking about tools,” Kingsbury told PRNewser today.
He added that he’ll be focusing on digital strategy from a B2B perspective, and working with clients in technology, financial services and healthcare.
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“The way CNN reports a story today is fundamentally different than the way CNN would do it four years ago, before iReport, and before you could actually include the voice of the audience, and represent them back in the story,” said CNN’s Lila King.
That being said, King acknowledged, “I think we have a long way to go, for sure. I don’t want to sit here and pretend that it’s all figured out, but I think we’re heading in that direction.”
Cashmore said “curation is being underrated. It’s really important to make sense of raw materials,” when we asked him about just how much “true reporting” is taking place by crowd-sourced methods. For example, when US Airways Flight 1549 famously landed in the Hudson River last January, the initial image of the event came from Twitter, but almost all of the subsequent news reporting came from “traditional” sources.
MTV’s Rzepka said that MTV has “kind of been in the citizen journalism game since the beginning,’ and mentioned programs like their get out the vote effort “Choose or Loose.”
Cashmore acknowledged that news brands are still extremely important. “You see something on CNN, it’s a trusted brand. You see something trending on Twitter, it’s less trustworthy,” he said.
Facebook’s Zuckerberg said she sees crowdsourcing in two ways: ideation and distribution. She gave the example of actress Betty White being asked to host Saturday Night Live due almost completely to efforts on Facebook. Getting her on the show is “ideation,” while the “distribution” is people reacting to the decision and the show online.