Penn State University has hired two PR firms — Edelman and La Torre Communications, a Harrisburg, PA-based firm – as part of the effort to be more transparent, rebuild its reputation, and reach stakeholders.

In a statement from the University, Penn State’s president Rodney Erickson said, “Earlier this year, I announced five promises to guide Penn State in recovery from our recent crisis and rebuild trust with the Penn State community. Retaining these communications firms puts us more firmly on the path toward accountability, openness and preserving our reputation as one of the world’s leading research universities.”

The two firms will help with media relations, corporate communications, and stakeholder engagement, the statement says.

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