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Posts Tagged ‘John Heilemann’

Mark Penn Recommends Clinton Playbook for Obama

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In the clip above from MSNBC “Morning Joe” today, former Clinton White House pollster, Hillary Clinton campaign strategist, and current Burson-Marsteller CEO Mark Penn recommends President Obama take a page from the playbook of Bill Clinton, circa 1994.

It’s better that the Massachusetts Senate seat upset happened now, giving the Administration time to change course, according to Penn.

As a bonus, Joe Scarborough asked his other guest, “Game Change” author John Heilemann for his favorite Penn gossip from the Hillary campaign. Heilemann declined dish face-to-face, though credited Penn as the first to see Obama as a credible threat within the Clinton camp.

RELATED: ‘Game Change’ PR Surge Continues

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‘Game Change’ Author Halperin To PR: Know ‘When To Fight And When To Let Go’

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[Photo by Joseph Moran]

Reporters typically don’t like to call out public relations people for doing their job well, so when we asked “Game Change” co-author Mark Halperin which of the 2008 presidential campaigns had the best communications team, we were a bit surprised when he responded, “they were all really good” and added, “I’m not just saying that.”

PRNewser attended the New York launch event for the book last night, which reveals all of the behind the scenes action of the 2008 presidential campaign and is currently the number one best seller on The event featured the two authors, TIME‘s Mark Halperin and New York‘s John Heilemann, who were interviewed by MSNBC’s Joe Scarborough.

When asked about what makes a political communications team successful, Halperin said “understanding how the media works.”

“You can’t call network news at 6:20 p.m. and say you have their lead story for the night. That has happened before,” said Halperin, when he was at ABC’s “World News Tonight.”

Also, communications people need to know “when to fight and when to let go” he said, adding that “honesty” is the most important quality to have.

RELATED: ‘Game Change’ PR Surge Continues; A Look At the PR Behind the Book Launch

‘Game Change’ PR Surge Continues


“Game Change” doesn’t just sizzle, it’s sizzle-mean. Subtitled “Obama and the Clintons, McCain and Palin, and the race of a lifetime” the book by TIME‘s Mark Halperin and New York‘s John Heilemann is running the table with a roll-out of very damaging, and blog-able anecdotes from the 2008 presidential campaign trail.

Yet the real story is what “Game Change” reveals about the modern Washington press corps, the debate of which should keep the book on the bestseller list for awhile.

HarperCollins farmed out some of the PR work to Kate Pruss Pinnick of the book specialist firm Shreve Williams.

More after the jump.

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