The practice will provide online engagement and digital strategies, measurement and monitoring services, and identify influencers.
Posts Tagged ‘Jonathan Gardner’
In the days following the earthquake and tsunami in Japan, people have been sharing news about the aftermath, recovery efforts, and how they can help as far and wide as the Internet will allow. However, a reader brought up an issue with spreading the word using Facebook tools.
“Sentiment can be lost,” Jonathan Gardner, director of comms at Vibrant told us. A friend, he told us in an email, sent him a link to a CNN.com story with a Facebook social plug-in. Along the right side of the page, it listed stories that friends “like,” among them, one about a tsunami threat to Russia, Hawaii, and Taiwan. “No one wants to ‘like’ a tragedy,” Gardner writes.
Last week, we asked what the PR industry was looking for on Quora. Some of the questions under the PR header currently include “Is the press release really dead?” “What’s the best tool for PR people in 2011 and why?” and “What key criteria do companies now use for a regional or global PR agency of record?” (That last question has no comments.)
So far, we’ve gotten some mixed responses about how useful the site is for PR pros.
Former HP VP David Shane has joined Juniper Networks as VP of corporate communications. PRNewser reported in August that Shane was leaving HP to start his own firm. Shane will lead Juniper’s global communications effort, including analyst and executive communications. He was also previously an SVP at Weber Shandwick with the firm’s corporate issues and entertainment practices.