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Posts Tagged ‘Josh Fox’

The PR War over Fracking

Fracking, which is a shorthand term for hydraulic fracturing (not a polite replacement for a colorful expletive), is a process that utilizes large volumes of high-pressured water, sand, and chemicals to fracture shale rock deep underground in order to extract the natural gas locked beneath it. While natural gas itself is the cleanest of the fossil fuels, and is often presented as a “green” solution, the safety and environmental impact of the fracking process has inspired increasing controversy and conflict. A PR war now rages between the energy companies that want to expand their fracking activities and the people and organizations who oppose the practice.

Oil and energy companies have invested a substantial amount of resources into natural gas, touting its viability and abundance while also attempting to reassure skeptics (especially those living in areas atop large shale reserves) that they are taking every precaution to ensure that the gas is being harvested responsibly and safely. However, a lack of regulation and disclosure rules regarding the chemicals used in the process haven’t exactly endeared fracking to opponents; it seems like folks would prefer to know exactly what these energy companies will be pumping into their land (and may potentially end up in their immediate environment via air and groundwater). Gee, who would have thought?

Some specific and well-documented concerns include chemical contamination of potable groundwater, surface water pollution from the dumping of salty post-fracking wastewater into rivers, air pollution near fracking sites, and methane leakage. Yikes–we can see why the energy companies may have some trouble spinning this to their advantage.

Negative environmental impacts notwithstanding, fracking can have a positive economic effect on the communities in which it takes place–and that fact is the primary selling point behind the energy companies’ PR efforts.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Will Anti-Oscar Campaign Pump Up ‘Gasland’ PR?

While riled-up film students bellyache over Oscar’s decision to include Exit Through the Gift Shop among this year’s Best Documentary nominees, a powerful industry group is challenging the worthiness of Exit’s category-mate, Gaslandand for the first time in Awards history, appealing directly to the Academy for its disqualification.

In an eight-page letter to the Academy of Motion Picture Arts and Sciences, Energy In Depth — a coalition of “independent oil and natural gas producers” — cited Gasland‘s “many errors, inconsistencies and outright falsehoods.” Labeling the Sundance-winning film “stylized fiction,” EiD insisted that Gasland was clearly ineligible for the Best Documentary Oscar.

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